PROGRAMME CURRICULUM
01. PERSPECTIVES ON INDIVIDUAL DIMENSION
- Personality Traits and Models
- Personality and Work Behaviour vis a vis attitude
- Motivation and Needs
- Coping with Stress and Emotional Intelligence
02. MANAGERIAL ECONOMICS (MACRO AND MICRO)
- Microeconomics
- Macroeconomics
- Interrelation of Micro and Macro in Decision Making
- Quantitative and Analytical Tools in Managerial Economics
- Applications of Managerial Economics
03. STRATEGIC FINANCE FOR CORPORATE LEADERS
- Capital Budgeting and Capital Structure
- Financial Decisions, Dividend Decisions and Investment Decisions
- Working Capital Management
- Risk Management and Financial Planning
- Business Valuation and Shareholder Valuation
- Financial Analysis for Decision-Making
- Behaviour Corporate Finance and Valuation
- Merger and Acquisition
04. LEADERSHIP AND BOARDROOM COMMUNICATION
- Communication Strategies for Leaders
- Building Trust and Psychological Safety
- Communication Styles and Adaptability
- Crisis Communication
05. PERSPECTIVES ON GROUP DIMENSIONS
- Group Roles and Responsibilities
- Group Norms and Conformity
- Group Cohesiveness and Dynamics
- Status and Power within Groups
06. STRATEGIC MANAGEMENT
- Vision , Foresight and Execution.
- Environmental Analysis
- Strategy Formulation
- Strategy Implementation and Evaluation
07. PROBLEM STRUCTURING AND DECISION MAKING
- Understanding Problem Structuring
- Problem Structuring Methods (PSMs)
- Role of Facilitation and Group Processes
- Decision-Making under Uncertainty
08. CREATIVITY AND INNOVATION
- Understanding Creativity and Its Types
- Innovation Management and Implementation
- Fostering a Culture of Creativity and Innovation.
- Creativity and Innovation in Strategic Management
09. STRATEGIC HR
- Aligning HR Strategy with Organizational Goals
- Talent Management
- Change Management and Employee Engagement
- Performance Management and Reward Systems
10. ASSESSING AND CREATING CUSTOMER VALUE
- Customer Value Assessment Framework.
- Methods for Measuring Customer Value.
- Creating Customer Value through Innovation and Differentiation
- Communicating and Delivering Customer Value
11. OPERATIONS MANAGEMENT
- Process Design and Workflow Optimization
- Strategic Supply Chain Management
- Theory of Constraints
- Capacity Planning and Scheduling
- Strategic Planning and Performance Management
12. COMPETING THROUGH BUSINESS MODELS
- Types of Business Models
- Creating and Sustaining Competitive Advantage
- Innovation in Business Models
- Strategic Adaptation and Business Model Evolution
13. BRAND AND PRODUCT MANAGEMENT
- Brand Strategy and Positioning.
- Brand Identity and Personality
- Product Lifecycle Management
- Brand Equity and Customer Loyalty
- Marketing and Communication Strategies
14. DIGITAL GROWTH & AI DRIVEN MARKETING AND SALES
- AI-Powered Personalization and Automation
- Omnichannel Experience Design & Integrated Growth Platforms.
- Storytelling , Video & Emerging Media.
- Voice , Visual and Generative AI SEO
- Marketing Analytics & ROI optimization.
15. STRATEGIC AGILITY AND RESILIENCE
- Building a Culture of Agility
- Sensing and Responding to Change
- Balancing Stability and Flexibility
- Leadership and Organizational Commitment
- Strategic Resilience and Risk Management
16. BUSINESS ANALYTICS AND STRATEGIC DECISION MAKING
- AI-Driven Predictive Analytics.
- Real-Time Enterprise Dash Board and Decision Intelligence.
- Customer Segmentation and Lifetime Value Modelling
- Marketing Attribution and Performance Optimization
- Data Visualization and Decision Support Tools.