IIM Calcutta | Digital and AI-Driven Marketing Executive Programme (Batch 10)

• Graduate (10+2+3), Diploma (10+2+3), or Post-graduate (10+2+3) degree with at least 50% in Graduation.
• Minimum of 2 years of work experience.

Module 1: Foundations of AI-Driven Digital Marketing:

• Introduction to AI-Driven Digital Marketing
• Marketing Strategy and Digital Transformation
• Consumer Digital Personas
• Key Case Studies in Digital Marketing
• Consumer Behavior in the AI-Enhanced Digital Landscape
• Branding in the Digital and AI World

Module 2: Search Engine Marketing and Generative AI

• AI in Search Algorithms and Consumer Behavior
• Keyword Research and Strategy
• Ad Copy and Campaign Design
• Web Design Frameworks and Landing Page Optimization
• Omnichannel eCommerce Setup and Management

Module 3: Content Strategy in the Age of Generative AI

• AI in Content Creation: Tools and Techniques
• Evaluating and Refining AI-Generated Content
• Educating Consumers with Digital Content
• Pricing Strategies in the Digital Era

Module 4: Social Media Marketing: Strategy, Execution, and Analytics

• Social Media Strategy Development and Role of AI
• Meta Platforms (Instagram, Facebook, and WhatsApp)
• LinkedIn for B2B and Professional Networking
• YouTube and X (formerly Twitter): Video and Microblogging Strategies
• Social Media Campaign Optimization and Retargeting
• Social Media Analytics and Reporting

Module 5: Advanced Analytics and Predictive Insights:

• Predictive Analytics and Customer Segmentation
• AI-Driven Performance Marketing and Campaign Optimization
• Sentiment Analysis and Customer Engagement Metrics
• Advanced CRM and Personalization Strategies
• Blockchain and Smart Contracts in Marketing

Module 6: AI-Driven Content and Media Generation

• Creating Custom AI Applications for Marketing (GPTs, etc.)
• Using AI for Image, Video, and Audio Content
• Innovations and Future Trends in AI and Marketing
• Strategic Integration in Digital & AI-Driven Marketing

Capstone Project and Simulations ( Live Projects )

• Digital Marketing Simulation
• Social Media Marketing Simulation
• Micro AI Simulation: AI in Marketing
• Capstone Project