IIM Calcutta | Advanced Programme in Strategic Leadership Communication

Eligibility Criteria:

Working managers with at least a bachelor's degree (10+2+3) in any discipline with minimum 50% marks AND work experience of at least five years

Programme Curriculum:

Module 1:

• Communication Strategies for Leaders: An Initiation into leadership Communication
• Tools for Credibility Building
• Packaging Audience Benefits

Module 2:

• Sales Pitch through Impactful Argumentation: 'Behaviorconomics' in Designing a Winning Argument
• Narratives: The Nudge Factor
• Sales Pitch: Major trends in Narrative-Pitch

Module 3:

• Public Speaking: Crafting a Contemporary Public Narrative Persuasion and Influence
• Fostering Diversity, Equity and Inclusivity through Communication: Gender, Sexuality, Neurodiversity, Inter-generationality
• Public Narrative and Leadership Storytelling

Module 4:

• Leveraging Digital Communication for Leaders: Preparing platform-oriented strategies for digital presence and impact
• Understanding convergence cultures
• Leveraging digital platforms
• Role of social media in brand building and recognition

Module 5:

• Inter-Cultural Communication: Communications Conforming to Cultural Dimensions
• Conceptual Background
• Understanding Cultural Dimensions

Module 6:

• Data Presentations: Reorienting data through stories
• Data Persuasion: Theories and Practice
• Data Stories

Module 7:

• Conflict Resolution and Negotiation: Interpersonal Communications for Productive Workplace Transactions
• Understanding Conflict
• Analyzing Various Negotiation Tactics as Bargain Moves

Module 8:

• Storytelling in the Digital Era: Introducing concepts and frameworks of storytelling
• Storytelling
• Trans-medial Storytelling

Module 9:

• Communication Analytics - Visual Communication Trends: Re-designing Decision Making for Competitive Market
• Visual Communication as indicative of Market Trends
• Understanding Visual-Market Systems

Module 10 (3rd session continued):

• Communication With(out) AI: Understanding AI in the age of generative text and its effects on communication
• Theories and Concepts of AI (LLM and Generative textuality)
• Workshop on applications of AI in communications

Module 11:

• Gamification: Applying game-like elements in non-game/business situations
• Concepts and Octalysis Framework
• Workshop to understand applications

Public Speaking and Presentation Examinations

• Individual Examination on public speaking
• Team presentation

Module Based Evaluations

• After every Module, participants will be given group assignments.