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Description: Springbord is looking for a performance-focused digital marketer to lead B2B demand generation efforts, especially in the US market. About the Role: The role involves managing paid campaigns, integrating ABM strategies, and supporting SEO efforts to generate high-quality leads and drive measurable pipeline growth. Job Title: Performance Marketing Specialist B2B (US Market). Workplace Type: Hybrid Chennai. Candidate Preferred Location: Chennai, Bengaluru, Hyderabad. Experience: 3 - 4 Years. Industry: B2B Product/Service-Based. Target Market: United States. Key Responsibilities: - Plan and execute paid campaigns across Google Ads, LinkedIn, and Meta. - Optimize for KPIs: CPL, ROAS, CTR, CAC, and Conversion Rate. - Set up and manage tracking using GA4 and Google Tag Manager (GTM). - Run A/B tests on ads, landing pages, and audience segments. - Build and manage remarketing funnels, lookalike audiences, and intent-based targeting. - Develop and execute ABM campaigns for high-value B2B accounts. - Collaborate with sales and content teams to align campaign messaging and lead flows. - Support SEO through on-page optimization, keyword tracking, and technical audits. - Analyze data to produce actionable insights and regular performance reports. - Stay updated on platform changes, ad policies, and best practices in B2B marketing. - Use tools like HubSpot, Apollo, or ZoomInfo for segmentation and targeting. Tools Youll Use: - Google Ads, LinkedIn Ads, Meta Suite, GA4, GTM, HubSpot, Apollo, Semrush, Ahrefs, Zoominfo. What Were Looking For: - 3 - 4 years of hands-on B2B marketing experience. - US-focused lead generation expertise. - Knowledge of ABM and SEO best practices. - Strong data analysis and campaign optimization skills. - Collaborative, metrics-driven mindset.

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Springbord - Performance Marketing Specialist - B2B - US Market 

Apply to 1 Springbord Systems jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Springbord Systems Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 1 Springbord Systems jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Springbord Systems Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Springbord Systems Careers, 1 Springbord Systems Jobs, December 2025  Company Page - iimjobs.com