PENINSULAR RESEARCH OPERATION Reviews by Employees

Digital Marketing Lead About the job: Responsibilities: Build and Manage a Social Media Presence: - Manage and grow the companys social media profiles (LinkedIn, Twitter, YouTube, etc.) - Engaging social discussions about the company, competitors, and the industry. - Drive relevant traffic and leads through social media presence. Content Strategy and Distribution: - Manage an editorial calendar to drive qualified traffic to owned content (e.g., blogs, webinars). - Collaborate with marketing teams to distribute engaging content that supports goals. - Run and track social promotions and campaigns. Lead Generation, Campaign Management, and Performance Optimization: - Run ad campaigns to generate leads while staying within budget and adjusting as needed. - Convert site traffic into marketing-qualified leads using calls-to-action, landing pages, and content. - Optimize lead nurturing through email, content, and social channels. - Track performance, analyze conversion data, and continuously refine processes to improve results. Requirements: - At least 5+ Years of relevant experience in Digital Marketing. Social media expertise: - Active and well-rounded personal presence in social media, - Proficiency in using social media software to monitor social media conversations Domain knowledge: - Strong understanding of the B2B and Software. - Must have handled IT services marketing and Product Marketing Marketing Knowledge: - Strong analytical skills with a focus on using data to optimize blog marketing strategies. - Exceptional writing and editing skills, with the ability to adapt to the businesss content style. The candidate should possess knowledge of all the segments below. He/She should be hands-on with Digital marketing and any other two disciplines: - Digital Marketing - Content Marketing - Product Marketing - Brand Marketing - Event Marketing - Marketing Analysis

Chennai

Peninsular Research Operation - Lead - Digital Marketing 

Apply to 1 PENINSULAR RESEARCH OPERATION jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in PENINSULAR RESEARCH OPERATION Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 1 PENINSULAR RESEARCH OPERATION jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in PENINSULAR RESEARCH OPERATION Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

PENINSULAR RESEARCH OPERATION Jobs