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Business Development Manager

Job Title: Digital Marketing & SEO Manager B2B Growth (CPaaS) Location: Noida (Onsite) Experience Required: 36 years in B2B SaaS, CPaaS, or other tech-driven platform businesses About Us: Mtalkz is a leading player in the CPaaS (Communications Platform as a Service) space, providing scalable and secure messaging solutions to enterprise clients across industries such as fintech, BFSI, retail, telecom, and more. To accelerate our growth and digital presence, were seeking a talented Digital Marketing & SEO Manager to lead strategic initiatives across organic growth, SEO, content marketing, and analytics. Role Overview: We are looking for a highly skilled and data-driven Digital Marketing & SEO Manager to drive web traffic, organic lead generation, and brand visibility for Mtalkz. The ideal candidate will have a strong understanding of the B2B buyer journey and bring hands-on experience across SEO, performance marketing, content strategy, and analytics. Key Responsibilities: B2B Digital Marketing Expertise - Execute and manage B2B marketing strategies tailored to long sales cycles and decision-makers like CTOs, CMOs, and CIOs. - Implement account-based marketing (ABM) strategies. - Target industries including fintech, BFSI, SaaS, eCommerce, and telecom. - Utilize CRM tools like Freshworks and Moengage. Search Engine Optimization (SEO) - Perform on-page SEO: keyword research, meta tags, headings, image optimization. - Lead off-page SEO: backlink strategy, guest posting, and outreach. - Manage technical SEO aspects: mobile optimization, crawlability, site speed, and schema markup. - Proficient in tools such as Google Search Console, SEMrush, Ahrefs, and Screaming Frog. Content Marketing & Strategy - Create and manage cornerstone content, cluster blogs, and targeted landing pages (e.g., WhatsApp for Fintech). - Write SEO-focused blogs, product pages, and high-impact LinkedIn posts. - Maintain content calendars and ensure brand tone and storytelling. - Leverage AI tools such as Jasper, SurferSEO, or ChatGPT strategically. Web Analytics and Performance Tracking - Set up and manage Google Analytics (GA4) and Google Tag Manager. - Track conversions, user behavior, and traffic sources. - Develop monthly performance reports and dashboards for ROI insights. (Optional but Preferred) Paid Advertising - Manage Google Search Ads and LinkedIn Campaigns. - Implement retargeting strategies and budget optimization. - Drive ROI-driven lead generation initiatives. Website & CMS Management - Work with CMS platforms like WordPress or Webflow. - Collaborate with developers for technical enhancements and changes. - Run A/B tests and design landing pages using tools like Elementor or Unbounce. Email Marketing & Automation - Create and manage drip campaigns using MoEngage, Freshmarketer, or Mailchimp. - Build and optimize lead nurturing workflows. - Segment audiences and apply lead scoring for personalized engagement. Social Media for B2B (Focus on LinkedIn) - Manage both the companys and leadership teams LinkedIn presence. - Share thought leadership content and industry insights. - Engage with relevant communities, influencers, and potential clients. Preferred Candidate Profile: - 36 years of hands-on experience in B2B digital marketing roles (preferably in SaaS or CPaaS). - Strong understanding of the B2B buyer journey and digital sales funnels. - Proven track record in improving organic traffic and generating quality leads. - Comfortable using analytics, CMS, CRM, and content tools.

Noida

Mtalkz - Digital Marketing & SEO Manager 

Apply to 1 Mtalkz Mobility Services jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Mtalkz Mobility Services Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 1 Mtalkz Mobility Services jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Mtalkz Mobility Services Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Mtalkz Mobility Services Jobs