Injala Reviews by Employees

Software Engineer

About Injala Injala is a multinational enterprise software company specializing in product-based solutions for the insurance industry. As a leading disruptor, Injala delivers innovative technology that is driving a transformational shift in risk management. Headquartered in Dallas, USA, with offices in India, Injala has achieved consistent annual growth of over 30% for the past five years reflecting its strong market impact and commitment to excellence. Website: https://www.injala.com/ Role Overview This is a high-impact, individual contributor role (with future leadership potential), focused on building and executing a comprehensive demand generation strategy. The ideal candidate will be a hands-on, full-stack marketer with experience in targeting US-based B2B audiences and leveraging AI tools to create high-quality, conversion-driven content. Key Responsibilities - Develop and own product positioning, messaging, and go-to-market strategies that clearly articulate product value and differentiation in the market - Work closely with product, sales, and customer success teams to understand customer needs, industry trends, and competitive landscape - Translate technical product features into compelling customer-centric value propositions and marketing narratives - Create and manage high-impact product marketing assets, including case studies, product collateral, battle cards, presentations, and website content - Drive launch strategies for new product features or releases, ensuring alignment across sales, marketing, and customer teams - Partner with demand generation teams to create campaigns that align with buyer personas, pain points, and key use cases - Use market research, customer feedback, and data analytics to inform positioning and continuously improve messaging and campaign effectiveness - Support the shift from outbound to inbound marketing by contributing strategic content and messaging frameworks for SEO, SEM, and social campaigns - Leverage AI tools (e.g., ChatGPT) to streamline content creation and accelerate time-to-market for product-related assets Requirements - 5-10 years of experience in B2B marketing, with proven success in demand generation - Experience working with US markets and global teams - Strong knowledge of content strategy, funnel marketing, and digital campaign execution with decent understanding of SEO, SEM. - Comfortable using modern marketing tools (e.g., HubSpot, Google Analytics, SEM tools, CMS platforms) - Hands-on and strategic: can build campaigns from scratch and guide execution - Proactive, analytical, and results-driven with strong communication skills - Familiarity with AI tools for content generation or marketing optimization Why Join Us? - Work directly with leadership in a high-ownership role - Be part of a culture-driven organization with a focus on innovation and talent - Opportunity to shape and scale the marketing function from the ground up Perks: - Open Door Working Culture - Rewards & Recognition - Referral Bonus - Flexible time policy - Family Medical Insurance

Ahmedabad

Gujarat

Injala - Product Marketing Specialist 

Apply to 1 Injala jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Injala Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 1 Injala jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Injala Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

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