Fork Technologies Reviews by Employees

About the Job: We are seeking a highly motivated and results-oriented Digital Marketing Manager with a strong focus on Performance Marketing to join our dynamic team in Bangalore. In this crucial role, you will be responsible for strategizing, executing, and optimizing digital campaigns across various platforms to drive lead generation, conversions, and significant ROI. If you have a proven track record of scaling campaigns and a passion for data-driven decision-making, we encourage you to apply. Key Responsibilities: - Campaign Strategy & Execution: Plan, develop, and execute comprehensive end-to-end digital marketing campaigns across key platforms including Meta (Facebook/Instagram Ads) and Google Ads (Search, Display, YouTube). - Performance Optimization: Continuously monitor and optimize campaign performance against critical KPIs such as lead generation, conversion rates, cost-per-lead (CPL), and return on ad spend (ROAS) to ensure maximum efficiency and effectiveness. - Daily Monitoring & Decision-Making: Proactively monitor campaign performance on a daily basis, identifying trends, anomalies, and opportunities for improvement. Implement data-driven adjustments rapidly to maintain optimal results. - A/B Testing & Experimentation: Design and execute rigorous A/B tests on various campaign elements including ad creatives, audience targeting, ad copy, bidding strategies, and landing page experiences to identify winning combinations and enhance performance. - Cross-Functional Collaboration: Collaborate closely with internal teams including designers for compelling ad creatives, content creators for engaging copy, and sales teams to ensure marketing efforts are aligned with overall business objectives and lead quality. - Reporting & Insights: Prepare detailed performance reports, dashboards, and insightful analyses for weekly and monthly reviews with stakeholders, presenting key findings, actionable recommendations, and progress towards goals.Must-Have Skills - Platform Expertise: Extensive hands-on experience and a deep understanding of managing and optimizing campaigns within Meta Ads Manager (Facebook/Instagram Ads) and Google Ads (Search, Display, and YouTube). - Analytical Prowess: Strong analytical capabilities with proficiency in leveraging tools like Google Analytics, Meta Insights, and other relevant platforms for in-depth data analysis, performance tracking, and actionable insights. - Budget Management & Scaling: Proven experience in effectively managing significant marketing budgets, forecasting performance, and efficiently scaling campaigns to achieve aggressive growth targets while maintaining ROI. - Team Collaboration: Demonstrated ability to work collaboratively and communicate effectively with creative teams (e.g., graphic designers, video editors) and technical teams (e.g., web developers) to translate marketing requirements into effective digital assets and experiences. - Strategic Thinking: Ability to think strategically about digital marketing, identify market trends, competitor activities, and translate business goals into successful digital campaigns. Qualifications: - Bachelor's degree in Marketing, Business Administration, or a related field. - MBA (Master of Business Administration) is highly preferred. - Google Ads and Meta Certifications are preferred but not mandatory

Bangalore

Digital Marketing Manager - Performance Marketing 

About the Role: Are you a data-driven marketing professional with a passion for driving eCommerce growth? We're seeking a talented and highly motivated Amazon Ads Manager to join our dynamic team. In this pivotal role, you'll be instrumental in developing and executing cutting-edge advertising strategies across Amazon and Flipkart, directly impacting our eCommerce revenue. If you thrive in a fast-paced environment, possess an insatiable desire to win, and are eager to continuously hone your skills, we want to hear from you! Experience: 3 to 6 years of relevant experience Location: HSR Layout, Bangalore (Onsite: Monday - Friday; Work from Home: Saturday Half Day) What You'll Do: - As an Amazon Ads Manager, you'll be responsible for a comprehensive range of activities, including: - Strategic Leadership: Lead and manage Amazon and Flipkart marketing ads, creating and implementing innovative ad strategies to significantly increase eCommerce revenue. - Account Management: Take ownership of daily account responsibilities associated with Amazon/Flipkart, including diligent review and performance monitoring. - Performance Optimization: Maintain and monitor key metrics for 4-6 accounts, consistently optimizing campaign performance to achieve better scale while maintaining optimal ACoS (Advertising Cost of Sales). - Data-Driven Insights: Conduct in-depth data analysis to develop actionable insights and provide strategic recommendations for campaigns, driving continuous improvement. - Cross-Functional Collaboration: Work closely with R&D teams to understand new product launches and effectively introduce them on Amazon. - Reporting & Communication: Generate comprehensive daily, weekly, and monthly reports covering all major metrics, goal tracking, revenue tracking, and other key performance indicators. Communicate project development, timelines, and results effectively to the team and management, fostering close collaboration with other team members to achieve shared goals. - Market Awareness: Stay on top of the latest platform happenings and algorithm changes for Amazon and Flipkart, implementing cutting-edge strategies to ensure best-in-class results. What We're Looking For: To succeed in this role, you'll need a strong blend of experience, analytical prowess, and a winning mindset: - Amazon Marketing Expertise: Proven experience with Amazon Marketing, encompassing both organic and paid growth strategies. - Drive to Win: An insatiable desire to win and a clear-minded approach to continuously and rapidly improve your skills, striving to be among the best in ads management. - Business Acumen: Extreme interest in business results and their direct linkage to marketing tactics. You should be highly motivated by rapidly growing businesses through Digital advertising. - Data Interpretation: Demonstrated experience in interpreting complex data and translating it into actionable business recommendations. - Attention to Detail & Prioritization: High attention to detail and a proven ability to manage multiple, competing priorities simultaneously without compromising quality. - Analytical Skills: Confidence in the analysis of number-based reports and strong proficiency in MS Office, especially Excel. - Passion for Digital Ads: A genuine passion for online advertising and a proven track record of delivering outstanding results. - PPC Management: Proficiency in managing moderate to large-scale PPC accounts on Amazon. Educational Background: A Master's degree in Marketing, Business, or a related field is a plus.

Manager - eCommerce Advertising 

Apply to 2 Fork Technologies jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Fork Technologies Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 2 Fork Technologies jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in Fork Technologies Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

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