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ET Medialabs  Reviews by Employees

ETML (a subsidiary of Mckinsey)-Expert, Performance Marketing (Marketplaces) Do you want to work on complex and pressing challenges-the kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, you've come to the right place. Your Impact - We're looking for an Amazon and Marketplace Expert/ Specialist who can drive category growth, optimize performance marketing, and shape end-to-end eCommerce strategy for our clients across platforms like Amazon, Flipkart, BigBasket, Blinkit, Tiktok , Walmart etc. - You will bring deep expertise in India and international markets (US and beyond), proven leadership skills, and the ability to influence CXOs while managing large, complex portfolios. - This person will act as the bridge between category strategy and performance execution, using data, insights, and creativity to help brands win on marketplaces. - This role is about ensuring our clients win the algorithm and dominate the digital shelf. As a marketplace expert, you will join McKinsey's Digital Marketing hub (DMH) and will be part of our client service team to take ownership of ecommerce projects and solve some of the toughest challenges our clients face. - Responsibilities: 1. Strategic Leadership - Define and own the long-term marketplace growth strategy across multiple platforms, categories, and geographies. - Translate brand objectives into scalable marketplace strategies, ensuring alignment with business growth and profitability goals. - Anticipate industry shifts (AI, automation, new marketplaces) and position clients ahead of the curve. - Have deep understanding of category, pricing, JBPs, performance marketing, PDPs etc for different marketplaces. 2. Category & Growth Management - Develop and execute growth plans for key categories and SKUs across marketplaces. - Build and manage Joint Business Plans (JBPs) with Amazon and other partners. - Track competitive pricing, assortment, and promotional strategies to identify gaps and opportunities. 3. AI-Driven Growth & Performance Marketing - Spearhead the adoption of AI-powered marketing, automation, and machine learning to transform how clients win on marketplaces. - Leverage advanced marketplace tools (Pacvue, Helium10, JungleScout, ROI Hunter) and custom analytics to inform high-stakes decisions. - Shape data-led bidding, product positioning, and performance strategies that deliver sustainable RO 4. Pricing, Promotions & Assortment - Define event-based pricing strategies (BAU, PP, MC gaps). - Plan and execute deals, coupons, and bundles for key sale events (e.g., Great Indian Festival, Big Billion Days). - Optimize assortment based on profitability, search visibility, and customer demand. Marketplace Advertising & Optimization - Oversee large-scale campaigns across Amazon Sponsored Ads, DSP, Flipkart Ads, Myntra Ads, Nykaa Marketing platforms, Zepto/ Blinking/ Instamart platforms and new-age retail media. - Build frameworks to optimize for ACOS, ROAS, visibility, share of voice, and customer acquisition while balancing long-term profitability. - Drive digital shelf excellence through PDP optimization, content, and AI-driven creative testing. 5. Content & PDP Optimization - Audit and enhance Product Detail Pages (PDPs) for SEO, conversion, and compliance. - Ensure A+ Content, brand store, and creative assets are aligned with marketplace best practices. Analytics & Reporting: - Monitor category performance KPIs: sales, CVR, share of voice, and organic visibility. - Present actionable insights and performance reviews to internal teams and clients. - Use tools like Amazon Brand Analytics, Helium10, DataHawk, or internal dashboards 6. Client & Business Impact - Serve as a trusted advisor to CXOs and senior leadership, shaping how performance marketing drives enterprise growth. - Own P&L responsibility for a multi-million-dollar portfolio, ensuring consistent delivery of outcomes and client satisfaction. - Present high-impact insights, reviews, and AI-powered recommendations that influence strategic decision-making. - You will be based in Gurgaon and will be part of Digital marketing Hub- which is a part of the Growth, Marketing and Sales practice. The Growth, Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. The mission of this practice is to help clients achieve marketing-driven profit growth. Your Growth Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.- In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues-at all levels-will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else. When you join us, you will have: Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey. A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes. Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences. World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family. Your Qualifications and Skills 1. 7-12 years of experience in Performance Marketing, with at least 5 years focused on marketplace commerce (Amazon, Flipkart, Walmart, TikTok, etc.). 2. Demonstrated success in leading AI-powered performance marketing and automation strategies at scale. 3. Proven track record of managing multi-million-dollar portfolios with direct P&L ownership. Deep understanding of e-commerce algorithms, bidding dynamics, PDP optimization, and digital shelf management. 4. Strong analytical foundation (Excel, SQL, data visualization tools) with the ability to translate data into business insights. 5. Exceptional CXO-level stakeholder management and advisory skills.

Gurgaon/Gurugram

ETML by McKinsey -  Expert - Performance Marketing - Marketplaces 

ETML (a subsidiary of Mckinsey)-Sr. Manager (Specialist), Performance Marketing Do you want to work on complex and pressing challenges-the kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, you've come to the right place. Your Impact The role involves leading high-value client portfolios, developing and executing data-driven digital marketing strategies across multiple paid channels, optimizing performance to achieve growth targets, and managing a team to deliver exceptional client results. As a Sr. Manager-Performance Marketing, you will join McKinsey's Digital Marketing hub (DMH) and will be part of our client service team to take ownership of a workstream and solve some of the toughest challenges our clients face.- Responsibilities: 1. Understand clients' requirements and meet desired performance objectives across a portfolio of clients. 2. Serve as the primary point of contact for high-value clients and take strong ownership of client deliverables. 3. Devise strategies based on quantitative research for execution of campaigns to achieve said goals. 4. Maintain high client satisfaction & retention by solving their growth challenges and up-selling & cross selling them with new solutions consistently. 5. Handle digital advertising portfolio of clients related to performance, branding & analytics end-to-end including but not limited to manage ads on paid channels (Google, 6. Meta, Linkedin, Twitter, etc), handle marketplaces (amazon, flipkart, myntra, etc), lead creatives & comm strategy & recommend website/app optimization ideas. 7. Analyze performance of digital campaigns at different levels using appropriate key performance indicators (KPI) classifications: CTR, CPC, CPM, conversions, ROAS, CAC, LTV, etc. Identifying opportunities that are most effective at driving growth across digital marketing programs. 8. Work with the cross-functional team and deeply involved in creation & upgradation of reports & dashboard, products analytics & insights, data collection & product optimization. 9. Lead a team and delegate them work across different clients and help them meet their monthly & quarterly goals. 10. Provide guidance and support to the team in managing their client portfolios. 11. Train the team regularly, upgrade their skills across different functions of digital advertising domain and company processes. 12. Build frameworks for the portfolio of ET Medialabs through research, create case studies and establish thought leadership by contributing articles. You will be based in Gurgaon and will be part of the ETML Team (subsidiary of McKinsey & Co.) which is a part of the Growth, Marketing and Sales practice. ET Medialabs (ETML) was one of India's leading performance marketing and analytics agency, acquired by McKinsey in early 2025. The Growth, Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. The mission of this practice is to help clients achieve marketing-driven profit growth. Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management. Your Growth Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.- In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues-at all levels-will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else. When you join us, you will have: Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey. A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes. Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences. World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family. Your Qualifications and Skills 1. 4-8 years of experience in the digital advertising industry with proven track record in performance marketing & branding, handling large scale spends & leading growth initiatives. 2. Bachelor's degree in engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges. MBA is a plus. 3. Experience in performance marketing, growth marketing, branding & advertising. 4. In-depth knowledge & experience of running Google Ads, Meta Ads & other paid channels. 5. Managed large scale digital media spends in performance marketing & branding. 6. Has experience in developing media plans, testing different campaign ideas & making them successful. 7. Candidates should be comfortable with advanced data and measurement tools. 8. Proficiency in marketing automation platforms, CRM systems, and analytics tools, and dashboards to derive actionable insights. 9. Proven written and verbal communication, with a knack to communicate complex ideas in easy-to-understand simple language. 10. Strong leadership skills with experience managing and developing a team is a plus. Strong analytical and Excel skills are essential, ability to leverage data and analytics to improve performance for digital campaigns is required. 11. Excellent communication, negotiation, and presentation skills. 12. Ability to thrive in a fast-paced and dynamic environment

ETML by McKinsey - Senior Manager/Specialist - Performance Marketing 

ETML (a subsidiary of Mckinsey)-Sr. Manager (Specialist), Performance Marketing (Marketplaces) Do you want to work on complex and pressing challenges-the kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, you've come to the right place. Your Impact As commerce ecosystems become increasingly AI-driven, we are looking for a Senior Manager - Performance Marketing (Marketplaces Specialist) to help brands scale in the world's most dynamic marketplaces such as Amazon, Flipkart, TikTok, Walmart and beyond. This role is about ensuring our clients win the algorithm and dominate the digital shelf. As a marketplace expert, you will join McKinsey's Digital Marketing hub (DMH) and will be part of our client service team to take ownership of a workstream and solve some of the toughest challenges our clients face. - Responsibilities: 1. Strategy & Leadership - Own the end-to-end growth strategy for client brands on marketplaces. - Build platform-specific and category-level strategies tailored to marketplace dynamics and brand objectives. - Lead a team of marketplace specialists and analysts to deliver measurable impact. 2. AI-Driven Performance Marketing - Deep expertise in performance marketing and PDP optimization, with a focus on how AI algorithms drive visibility and conversion. - Leverage marketplace intelligence tools like Pacvue, Helium10, JungleScout, ROI Hunter to power smarter bidding, product positioning, and competitor analysis. - Experience scaling strategies by turning data into intelligence with automation and machine learning. - Strong knowledge of Google, Meta, and performance media, with an understanding of how AI-based targeting and creative optimization are reshaping campaign performance. 3. Marketplace Advertising & Optimization - Drive campaigns across Amazon Sponsored Ads, DSP, Flipkart Ads, Myntra Ads, and Nykaa Marketing platforms. - Optimize campaigns for ACOS, ROAS, visibility, and new customer acquisition while ensuring profitability. - Analyze category dynamics, search algorithms, and competitor activity to uncover growth opportunities. 4. Client & Business Impact - Act as a trusted partner for CXO-level stakeholders, aligning recruitment strategies with business growth objectives. - Present insights, reviews, and AI-driven recommendations to deliver sustained impact. - Own P&L responsibility for assigned accounts and ensure delivery of business outcomes. 5. Cross-Functional Collaboration - Partner with creative, analytics, and product teams to execute data-led campaigns. - Work with marketplace account managers to test beta programs, leverage promotions, and capture first-mover advantage. - You will be based in Gurgaon and will be part of the ETML Team (subsidiary of McKinsey & Co.) which is a part of the Growth, Marketing and Sales practice. ET Medialabs (ETML) was one of India's leading performance marketing and analytics agency, acquired by McKinsey in early 2025. The Growth, Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. - The mission of this practice is to help clients achieve marketing-driven profit growth. Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management. Your Growth Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.- In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues-at all levels-will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else. When you join us, you will have: Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey. A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes. Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences. World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family. Your Qualifications and Skills 1. 4-8 years of experience in Performance Marketing with a strong focus on marketplaces (Amazon, Flipkart, TikTok, Walmart and beyond). 2. Proven expertise in AI-powered commerce marketing, marketplace tools (Pacvue, Helium10, JungleScout, ROI Hunter), and automation-driven optimization. 3. Strong analytical skills with proficiency in Excel, SQL, and data visualization tools. Solid understanding of e-commerce algorithms, PDP optimization, bidding strategies, and digital shelf management. 4. Excellent client and stakeholder management skills with prior CXO-level exposure. 5. Team leadership experience with a proven ability to build and mentor high-performing teams.

ETML by McKinsey -  Senior Manager/Specialist - Performance Marketing - Marketplaces 

Do you want to work on complex and pressing challenges-the kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, you've come to the right place. Your Impact The role leads advanced SEO strategies to boost organic traffic, rankings, and visibility for multiple clients, integrating with performance marketing efforts to drive measurable growth. As a Sr. Manager-SEO (SEO / GEO Expert (AI-era Search & Content), you will join McKinsey's Digital Marketing hub (DMH) and will be part of our client service team to take ownership of a workstream and solve some of the toughest challenges our clients face. - Responsibilities: 1. Develop, execute, and manage comprehensive SEO strategies for multiple clients across various industries. 2. Conduct in-depth keyword research, competitive analysis, and website audits to identify opportunities for organic growth. 3. Optimize on-page and off-page elements, including technical SEO, content optimization, meta tags, link building, and mobile performance. 4. Collaborate with the content team to ensure SEO best practices are implemented in writing, editing, and content publishing processes. 5. Lead technical audits to ensure best practices for site architecture, crawlability, indexability, and load speed. 6. Implement structured data, rich snippets, and schema markups to enhance SERP visibility. Work with web development teams to ensure technical SEO is incorporated into website updates and migrations. 7. Utilize tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO software to monitor and analyze SEO performance. 8. Provide detailed, data-driven reports on organic traffic trends, keyword rankings, conversion rates, and key SEO metrics. 9. Develop actionable insights and recommendations to continually optimize SEO performance. 10. Work closely with PPC and paid media teams to develop holistic strategies that balance organic and paid search efforts. 11. Mentor and train junior SEO team members, providing guidance on best practices and industry trends. 12. Lead client meetings and presentations, offering expert insights on SEO strategies, trends, and progress. 13. Stay on top of search engine algorithm updates and emerging SEO trends to ensure strategies remain cutting-edge and compliant. 14. Conduct regular competitor analysis to understand their SEO strategies and identify opportunities for improvement. You will be based in Gurgaon and will be part of the ETML Team (subsidiary of McKinsey & Co.) which is a part of the Growth, Marketing and Sales practice. ET Medialabs (ETML) was one of India's leading performance marketing and analytics agency, acquired by McKinsey in early 2025. The Growth, Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. The mission of this practice is to help clients achieve marketing-driven profit growth. Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management. Your Growth Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward. In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues-at all levels-will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else. When you join us, you will have: Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey. A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes. Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences. World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family. Your Qualifications and Skills 1. Proven experience (4-8 years) in SEO, with a focus on performance marketing and driving measurable results. 2. Deep understanding of SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc. 3. Expertise in technical SEO and content optimization, with an eye on how AI-powered search (Google SGE, Bing Copilot, Perplexity, etc.) changes discovery. 4. Ability to craft GEO-specific strategies that integrate language nuance, culture, and local AI-search behaviors. 5. Experience with GenAI-driven content workflows to create scalable, high-quality, search-ready assets. 6. Strong understanding of how AI reshapes ranking signals, structured data, and search intent, and ability to future-proof strategies 7. Bachelor's degree in Marketing, Communications, Computer Science or a related field preferred. Experience working in a performance marketing agency or a fast-paced digital marketing environment. 8. A mindset for connecting SEO to broader growth levers like AI content automation, personalization, and digital brand building 9. Strong project management skills with the ability to juggle multiple client accounts simultaneously.

ETML by McKinsey - Senior Manager/Specialist - SEO 

Apply to 4 ET Medialabs  jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in ET Medialabs  Now! Company Page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

Apply to 4 ET Medialabs  jobs on iimjobs.com, India's No.1 Management job portal. Explore Management job in ET Medialabs  Now! Comapny page, IIM MBA Jobs, Ecommerce, Retail, Business, Development, Manager, Technology, Healthcare, Telecom, Insurance, FMCG, Media, BFSI, Director, VP/AVP, CEO/CFO, AGM/DGM

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