FREECULTR is a homegrown brand offering premium, comfortable and sustainable innerwear, loungewear and activewear, founded in 2019 and headquartered in Delhi. A brand where comfort meets style, premium meets affordable and skin meets its first love! It's all about designing essentials that are good for you and the environment.

The brand story begins with the far-sighted vision of two technology-driven friends Shrey Luthra and Harshit Vij, who set out on a quest to solve intimate clothing problems for men. Today, they boast better, more comfortable, and exquisite innerwear, loungewear, and activewear, for both men and women. The DC2 premium brand raised Series A in January 2022 and is backed by Sixth Sense Ventures.

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