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Last Login: 20-May-2021
G B Prajwal Kumar
Head Talent Acquisition at Main Street, Bengaluru / Bangalorehttps://www.iimjobs.com/r/133068-g-b-prajwal-kumar
We're solving a problem that 62% of Americans have
62% of Americans last year thought about starting a business. *The #1 reason they didnt was because they didnt know where to start. Currents options are
1. Going independent which is *risky*: no support or direction
2. Paying a franchise which is *expensive*: franchises charge $100K+ fees to get started, take 10% of topline revenue, don't provide marketing support or technology
**The market we're going after is bigger than e-Commerce
Were disrupting the $2.3T franchise industry by removing the franchise fee and offering a tech-enabled franchise like the product.
Were starting with home painting where our biggest competitor is [CertaPro](https://certapro.com/) a $550M revenue franchise (1% market share) before quickly taking on [Neighborly Brands](https://www.neighborlybrands.com/our-brands/) as we expand categories (pest control, lawn care, etc.).
As we expand categories, our customer does not change
Our customer is an aspiring business owner, like [Nick](https://www.linkedin.com/in/nicklaforest) or [Hardin](https://www.linkedin.com/in/hardin-h-hawes-9ba6a72/) who doesn't care what type of business they start, as long as it is profitable. Our customers are not actually the one painting houses or completing roofing jobs, rather they are the one that hires people to do the job. Our customer has years of experience in sales and general management, which makes them suitable for any type of business which is why as we expand to 100 categories, our customer does not change.
Our solution is an end to end platform to help you start, grow and run a business
Main Street is a combination of well known technology platforms that provides an Uber like simple experience to starting a business
- [Stripe Atlas](https://stripe.com/atlas): Helping you incorporate and set up legal logistics for your business
- [Duolingo](https://www.duolingo.com/): Learn a new skill (in our case it is about a specific type of a business)
- [Shopify](https://www.shopify.com/online/ecommerce-solutions): The operating tools to run your business
- [Womply](https://www.womply.com/): A marketing stack to drive you customer
62% of Americans last year thought about starting a business. *The #1 reason they didnt was because they didnt know where to start. Currents options are
1. Going independent which is *risky*: no support or direction
2. Paying a franchise which is *expensive*: franchises charge $100K+ fees to get started, take 10% of topline revenue, don't provide marketing support or technology
**The market we're going after is bigger than e-Commerce
Were disrupting the $2.3T franchise industry by removing the franchise fee and offering a tech-enabled franchise like the product.
Were starting with home painting where our biggest competitor is [CertaPro](https://certapro.com/) a $550M revenue franchise (1% market share) before quickly taking on [Neighborly Brands](https://www.neighborlybrands.com/our-brands/) as we expand categories (pest control, lawn care, etc.).
As we expand categories, our customer does not change
Our customer is an aspiring business owner, like [Nick](https://www.linkedin.com/in/nicklaforest) or [Hardin](https://www.linkedin.com/in/hardin-h-hawes-9ba6a72/) who doesn't care what type of business they start, as long as it is profitable. Our customers are not actually the one painting houses or completing roofing jobs, rather they are the one that hires people to do the job. Our customer has years of experience in sales and general management, which makes them suitable for any type of business which is why as we expand to 100 categories, our customer does not change.
Our solution is an end to end platform to help you start, grow and run a business
Main Street is a combination of well known technology platforms that provides an Uber like simple experience to starting a business
- [Stripe Atlas](https://stripe.com/atlas): Helping you incorporate and set up legal logistics for your business
- [Duolingo](https://www.duolingo.com/): Learn a new skill (in our case it is about a specific type of a business)
- [Shopify](https://www.shopify.com/online/ecommerce-solutions): The operating tools to run your business
- [Womply](https://www.womply.com/): A marketing stack to drive you customer
Jobs posted
3-6 yrs
Any Location
07/05
3-8 yrs
Any Location
10/03
3-8 yrs
Multiple Locations
03/03
