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XLRI | Executive Development Program in Digital Marketing

Become a Digital Marketing Specialist in 6 Months!

Course Snapshot
  • FeeINR 80,000 + GST
  • Work Experience3 - 30 Years
  • Duration6 Months
  • Delivery MethodOnline
Course Detail

Program Overview

This course is intended for sales and marketing executives who want to learn and take advantage of digital marketing techniques to improve their and their company's performance, reputation and relationship with existing and prospective customers.

The learning objectives of this course are:

>To understand how digital technology or media can impact firm's tactical marketing activities and drive firm's performance
>To understand applications of popular digital marketing tools & techniques
>To understand use of digital media analytics for effective digital marketing

Key Takeaways

By the end of the course, participants will be able to:

> Understand digital marketing techniques employing web, mobile and social media for firm's marketing activities
> Understand digital marketing tools for managing digital campaign
> Certificate of Completion from XLRI
> Manage Campaigns with Hands-on Industry Tools
> Capstone project for Practical Application
> Course Content Focused on Practical Application of Concepts
> Exposure to Different Digital Marketing Techniques
> Lectures Imparted by Eminent Faculty and Industry Experts

Who should attend

> Marketing Managers sspiring to understand and implement digital marketing in their organizations
> Sales and Marketing Professionals who are intending to learn digital marketing for their skill and career advancement
> Entrepreneurs who wish to use digital media for promotion and growth of their business
> IT professionals who are looking at business implication of digital technology/media for marketing

Course Schedule

Duration: 6 Months
Start Date: 16th May 2020
Schedule: 2 Classes of 1.5 hrs each on Wednesdays and Saturdays from 7.30 pm to 9.00 pm IST

Desired Candidate Profile

Education
> For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
> For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
> Proficiency in English, spoken & written is mandatory.

Work Experience
> Minimum of 3 years of work experience

Course Modules

Module 1: Marketing in Digital Era
Module 2: Paid Search Marketing
Module 3: Online Display Marketing
Module 4: Video Marketing
Module 5: Search Engine Optimisation
Module 6: Strategic Brand Communication
Module 7: Social Media Marketing
Module 8: Content Marketing
Module 9: Remarketing & Conversion
Module 10: Digital Media Analytics
Module 11: Mobile & E-mail Marketing
Module 12: Digital Asset Monetisation
Module 13: Digital Marketing Plan
Module 15: Capstone Project – A comprehensive project related to the different facets of digital marketing as discussed in the course