Wharton - Digital Marketing Professional Certificate (0-30 yrs)

Professional Program in Digital Marketing from Wharton

Course Snapshot
  • Work Experience0 - 30 Years
  • Duration5 Months
  • Delivery MethodBlended
  • Course Starts On22 Oct 2018
Course Detail

Program Description

The Professional Program in Digital Marketing from Wharton makes you more marketable and puts your career in high gear. Learn the most in-demand key marketing skills: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention.

Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the world, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today's marketers face a "digital skills gap;" and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you'll be able to help fill it.

What will you learn

- How to leverage new models in business and e-commerce to increase profitability
- New techniques in Market Research, including Regression Analysis (modeling cause and effect), Conjoint Analysis (valuing attributes and measuring preference}, and Social Media Analytics
- How to generate more word of mouth and leverage the power of social media to get your products, ideas, and messages to catch on
- How to decide what initial experiments your company should invest in to achieve customer centricity
- How to choose metrics to gauge and guide ongoing customer-centric efforts

Program Tracks

Choose the courses you want to complete to build your custom program or, complete all 4 courses to earn a Digital Marketing Professional Certificate from Wharton Online.

Course Fee

- 2 Modules: INR 90,000 + Taxes
- 3 Modules: INR 1,30,000 + Taxes
- 4 Modules: INR 1,60,000 + Taxes

Course Modules

Managing the value of customer relationships
- Product Centricity versus Customer Centricity
- Customer Equity and Firm Valuation
- Managing Customers according to Value
- Acquisition and Retention Optimization

Digital Marketing, Social Media and E-Commerce for Your Business
- Behavioural Foundations
- New Forms of Interaction
- Tools and Principles
- New Media Platforms

Marketing Analytics: Data Tools and Techniques
- Introduction to Data Collection
- Regression
- Conjoint Analysis
- Social Media Analytics

Selling Ideas: How to Influence Others and Get Your Message to Catch On
- Make messages stick
- Generate more word of mouth
- Get your products, ideas, and messages to catch on
- Leverage the power of social media
- Influence others more effectively