Post Graduate Certificate in Advertising Management & Public Relations from MICA (0-30 yrs)

Live and Interactive Sessions from MICA on Advertising Management & Public Relations

Course Snapshot
  • FeeINR 1,25,000 + Taxes
  • Work Experience0 - 30 Years
  • Duration12 Months
  • Delivery MethodOnline
  • Course Starts On23 Aug 2018
Course Detail

About the programme

The course aims at skill as well as perspective building for junior and middle level executives in the domain of Advertising Management. It seeks to deliver skills for managing advertising businesses, by combining theoretical learning in the field of communication with the right blend of management education.

About MICA
Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

About Talentedge

Talentedge is one of India's fastest growing ISO 9001-2008 Certified Education and Training providers. Present across India and beyond, it provide premium experiential education through innovative solutions to students, institutions and enterprise workforce. With its Education Learning Campuses and multiple delivery channels, Talentedge have reached over 3,00,000 students across 90 locations and partnered with 70 blue chip corporates worldwide. At TALENTEDGE we aim to positively impact our students' lives by making premium education affordable and accessible to everyone.

Programme Benefits

- Certificate of completion awarded by MICA, Ahmedabad.
- 1 week on campus module at MICA Ahmedabad during the course of the program, where students can interact with faculties face to face and also experience the prestigious campus real time.
- Numerous opportunities to meet and exchange ideas with industry professionals, thereby building an enhanced learning environment.
- Gain a working knowledge of the advertising business, the role of advertising and its relationship to marketing and how advertising plans are developed from initial concepts to finished creatives and media plans.
- Fully virtual course with LIVE online, instructor led interactive lectures that provides a "real" classroom experience in a "virtual" environment. No isolated learning experience.
- Convenient schedules for working professionals in this domain.
- Designed with a mix of various case studies, current industry examples etc. which enlighten participant's knowledge in the practical corporate scenario.
- User friendly and easy to use technology interface. No expensive and time consuming software/hardware installations required at your end.
- In the event that students miss attending the LIVE lecture on the Virtual Classroom for some reason, students will be granted access to the recorded sessions for a specified number of days/times.
- TALENTEDGE's Cloud Campus - Students on our virtual social learning platform are provided access to course presentations, projects, case studies, assignments and other reference materials as applicable for specified courses. Students can raise questions and doubts either real time during the live class or offline through the Cloud Campus.
- Learn from Anywhere - No need to travel to an institute or training center. Learning continues even if you are traveling or not available at any specific location. You may also learn from the comfort of your home.

Course Deadlines

Date of Course Commencement: 23th August, 2017
Duration of the Course: 12 Months
Schedule of Classes: Thursday & Friday - 7:30-9:00 am IST

Course Schedule

The primary method of instruction will be through LIVE lectures that will be delivered online via internet to participant desktops/laptops or classrooms. The lectures will be delivered by eminent faculty from MICA.

Each topic will be taught with the help of case studies, live corporate examples and general discussions. In order to provide greater industry insights, business leaders from the different industries, subject to availability, may be invited to share their experiences.

All enrolled students will also be provided access to the Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate.

Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.

Desired Candidate Profile

- Advertising professionals seeking to build on and refine their advertising strategies basis current market trends and best practices.
- Marketing Managers and Brand Managers with revenue responsibilities and responsible for managing the function.
- PR Executives who are keen to understand the new age and emerging trends in this domain.
- Product managers, Service manager and others responsible for advertising, sales and marketing products and services of their organization.
- Individuals aspiring to establish a career in the Advertising and PR domain.

Course Modules

Module I: Marketing
Module 2: Consumer Behaviour
Module 3: Advertising
Module 4: Digital Marketing
Module 5: Public Relations
Module 6: Media Management
Module 7: New Media
Module 8: Client & Agency