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Northwestern Kellogg | Post Graduate Certificate In Product Management

Advance Your Career in Product Management

Course Snapshot
  • FeeINR 2,62,500 + GST
  • Work Experience8 - 30 Years
  • Duration36 Weeks (10-12 Hours/week)
  • Delivery MethodOnline
  • Course Starts On16 May 2022
Course Detail

Program Overview :
We exist in a product economy. Whether a multinational corporation or a micro start-up, products are the foundation of growth. Developing and managing a product throughout the lifecycle has become increasingly complex and amplified by ever-expanding customer expectations and evolving technology.
Gain cutting-edge insights from Professor Mohanbir Sawhney - a globally -recognized scholar, educator, and author in driving product innovation and customer-centricity to deliver business success. Become a next-gen product manager or mini-CEO (according to McKinsey & Co, 2020) with a 360-degree understanding of visualizing, innovating, and developing cutting-edge digital products and experiences through design strategies with Kellogg Executive Education's Post Graduate Certificate in Product Management. Build and manage a product roadmap through user research, prototyping, and product analysis to deliver the most commercial impact with UX Design, Agile Methodology, and Data Science and Analytics.

Who Is This Programme For :
This program is ideal for :
● Mid to senior-level professionals with over eight years of work experience, interested in driving product management and contributing to business growth
● Professionals making a lateral career move from an adjacent field such as sales, marketing, engineering, and UI/UX will also find this program beneficial as it will help build their proficiency in understanding the implications of technology on the product portfolio and managing cross-functional roles in product management

Program Highlights :
● 1:1 Mentorship Sessions by an Emeritus Career Coach
● 1:1 Mock Interviews by Industry Experts
● Resume Building Group Workshops
● Access to Emeritus' Career Services Job Portal
● LinkedIn Profile Building Group Workshops
● Participation in Career Fairs
● Interview Preparation Group Workshops
● Job Placement Assistance

Desired Candidate Profile

● Mid to senior-level professionals with over eight years of work experience, interested in driving product anagement and contributing to business growth
● Professionals making a lateral career move from an adjacent field such as sales, marketing, engineering, and UI/UX will also find this program beneficial as it will help build their proficiency in understanding the implications of technology on the product portfolio and managing cross-functional roles in product management

Course Modules

Section I : Achieving a Prototype
MODULE 1: Introduction to Product Management
MODULE 2: Customer Insights for Product Innovation
MODULE 3: Analyzing Product Opportunities
MODULE 4: Product Discovery and Requirements Definition
MODULE 5: Business Model Design
MODULE 6: Financial Analysis for Product Managers
MODULE 7: UI/UX Design for Product Managers
MODULE 8: Agile Product Development
MODULE 9: Product Planning and Roadmapping
MODULE 10: Product Prototyping
Section II : Taking Products to Market
MODULE 11: Taking Products to Market
MODULE 12: Business Communication for Product Managers
MODULE 13: Managing the Partner Ecosystem
MODULE 14: Managing Product Evolution and Growth
MODULE 15: Growth Hacking
MODULE 16: Data Science and Analytics for Product Managers
MODULE 17: AI and ML for Product Managers
MODULE 18: Managing Stakeholder Relationships
MODULE 19: Product Management for Services Companies
MODULE 20: Capstone Project