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MICA | Advanced Certificate In Managing Brands And Marketing Communication

Break through to Consumers in New Markets via Effective Communication & Branding Strategies

Course Snapshot
  • FeeINR 80,000 + GST
  • Work Experience3 - 30 Years
  • Duration4 Months
  • Delivery MethodOnline
Course Detail

Program Overview
The Advanced Certificate in Managing Brands and Marketing Communication is designed, with an aim to provide students with a 360-degree view of various practical and applicable aspects of marketing and brand management. This includes understanding different types of markets, competition, buyer behavior, and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing, and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The course concludes with sessions on integrated marketing communication and digital marketing which are extremely relevant in the era of the fourth industrial revolution.
Who Should Attend
● Marketing Managers
● Sales Managers
● Young Professionals
● Brand Managers

Program Highlights

● Get an Advanced Certificate from MICA
● 360-degree View of Brand Management & Marketing Communication
● Hands-on Approach to Learning
● Work on a Capstone Project
● MICA Executive Alumni Status

Desired Candidate Profile

● For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
● For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country
● Proficiency in English, spoken and written, is mandatory

Course Modules

● INTRODUCTION TO BRAND MANAGEMENT
● BRAND IMAGE, BRAND IDENTITY AND BRAND EQUITY
● BRANDS AND CONSUMERS
● BRANDS AND SOCIAL MEDIA
● BRAND POSITIONING
● BRAND EXTENSION
● MANAGING BRAND OVER TIME
● BRAND PORTFOLIO MANAGEMENT
● BRAND METRICS
● INTRODUCTION TO INTEGRATED MARKETING COMMUNICATION MIX
● IMC: EVOLUTION AND GROWTH
● UNDERSTANDING CONTENT OF COMMUNICATION
● IMC IN THE DIGITAL AGE – MEDIA MIX
● THE POWER OF STRATEGY/BIG IDEA
● BRANDS WITH PURPOSE – MANAGING BRAND REPUTATIONS
● IMC - CASES
● CONTEMPORARY ISSUES AND FUTURE TRENDS
● CAPSTONE PROJECT