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IIM Lucknow | Executive Program in Marketing Strategy

7 months / Live & interactive online sessions / Weekend classes / Batch 3

Course Snapshot
  • FeeINR 1,89,000 + GST
  • Work Experience5 - 30 Years
  • Duration7 Months
  • Delivery MethodOnline
  • Course Starts On28 Nov 2021
Course Detail

About the course
The Executive Program in Marketing Strategy from IIM Lucknow is an extensive course that takes you through the marketing ecosystem covering various aspects like consumer behavior, product & brand, digital marketing, channel management and the other essential components of marketing as a function. This program also provides an understanding of critical, new age dimensions of marketing in the digital business era, using analytics and how all of these converge to form effective and implementable marketing strategies.

Program Highlights
● Opportunity to get Certificate of Completion by IIM Lucknow
● Qualify for Executive Alumni status from IIM Lucknow
● Learn Aspects of Effective Marketing Strategies
● Work on a Capstone Project
● Internationally Experienced and Awarded Faculty
● 3 Days of On-Campus Intervention

Who Should Attend?
● Marketing Managers seeking to gain structured, practical and relevant knowledge of contemporary marketing practices
● Sales professionals who are looking for formal education in both traditional and contemporary marketing practices
● Working executives who aspire to embark on a career in marketing
● Marketing professionals looking to enrich their learning on contemporary techniques and their integration with traditional marketing

About IIM Lucknow
Established in 1984, The Indian Institute of Management, Lucknow is 4th in the prestigious IIM family of management schools in India. The establishment of IIMs was envisioned and initiated by the first Prime Minister of India - Pandit Jawaharlal Nehru. It offers courses accredited to AMBA, AACSB & NIRF.

Desired Candidate Profile

● For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% marks
● For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
● Proficiency in English, spoken & written is mandatory
● Working professionals with a minimum of 5 years of work experience

Course Modules

● Introduction to Marketing
● Scanning the Marketing Environment
● Marketing Research
● Competitive Environment Analysis
● Segmenting, Targeting and Positioning
● Consumer and Business Buying Behaviour
● Organizational Marketing (B2B)
● Product Management
● Integrated Marketing Communications – Advertising/PR/Sales Promotion
● Brand Management
● Personal Selling and Sales Force Management (Including sales force automation)
● Designing and Managing Distribution Channels
● Pricing
● Services Marketing
● Customer Relationship Management
● Digital and Social Media Marketing
● Marketing Analytics
● Marketing Strategy in Action
● Capstone Project on Marketing Strategy
● Campus Component