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IIM Kashipur | Executive Development Programme in Strategic Marketing Management

Foundational knowledge to make & implement marketing strategies

Course Snapshot
  • FeeINR 100000 + GST
  • Work Experience2 - 30 Years
  • Duration6 Months
  • Delivery MethodBlended- Online
Course Detail

Program Overview :
This programme helps you connect with recent developments and advancements in the field, enables you to understand the linkages of organizational strategies and marketing strategies, and helps you make a diverse range of marketing-oriented decisions at your organization. The learning and insights from the course will provide you with the foundational knowledge to make and implement marketing strategies.

Who Is This Programme For :
This program is ideal for :
● Marketing & Sales executives from both B2B and B2C
● Working Professionals, Marketing & Sales Strategists

Program Highlights :
● Provides a solid foundation to create marketing strategies across domains such as B2B & B2C
● Programme module will help both working professionals and entrepreneurs develop ideas for scaling their businesses
● Learn Marketing’s Role in Formulating and Implementing Strategies
● Cultivate a Holistic Approach towards Consumer Behavior, Product Strategies, and Integrated Marketing Communications

Desired Candidate Profile

● For Indian Participants : Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
● For International Participants : Graduation or equivalent degree from any recognized University or Institution in their respective country.
● Minimum of at least 2 years of work experience

Course Modules

Module 1: Introduction to Strategy
Module 2: Measuring Market Opportunities
Module 3: Formulating Marketing Strategies
Module 4: Globalization Strategies
Module 5: Sales and B2B Marketing Strategies