
IIM Kashipur | Executive Development Programme in Strategic Marketing Management
Foundational knowledge to make & implement marketing strategies
Foundational knowledge to make & implement marketing strategies
- FeeINR 100000 + GST
- Work Experience2 - 30 Years
- Duration6 Months
- Delivery MethodBlended- Online

Program Overview :
This programme helps you connect with recent developments and advancements in the field, enables you to understand the linkages of organizational strategies and marketing strategies, and helps you make a diverse range of marketing-oriented decisions at your organization. The learning and insights from the course will provide you with the foundational knowledge to make and implement marketing strategies.
Who Is This Programme For :
This program is ideal for :
● Marketing & Sales executives from both B2B and B2C
● Working Professionals, Marketing & Sales Strategists
Program Highlights :
● Provides a solid foundation to create marketing strategies across domains such as B2B & B2C
● Programme module will help both working professionals and entrepreneurs develop ideas for scaling their businesses
● Learn Marketing’s Role in Formulating and Implementing Strategies
● Cultivate a Holistic Approach towards Consumer Behavior, Product Strategies, and Integrated Marketing Communications
● For Indian Participants : Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
● For International Participants : Graduation or equivalent degree from any recognized University or Institution in their respective country.
● Minimum of at least 2 years of work experience
● Module 1: Introduction to Strategy
● Module 2: Measuring Market Opportunities
● Module 3: Formulating Marketing Strategies
● Module 4: Globalization Strategies
● Module 5: Sales and B2B Marketing Strategies