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Last Login: 05-Mar-2019

Sayani Somadder

HR Assistant-Talent Accquisition at Guiltfree Industries(RP Sanjiv Goenka Group), Kolkata
Guiltfree Industries Ltd.

RP–Sanjiv Goenka Group marked its foray into the fast-moving consumer goods (FMCG) business, with the launch of the Too Yumm!! range, under which two products – Foxnuts and Wheat Thins – have been introduced. Foxnuts, popularly known as Makhana, is the original Indian superfood. It is a natural anti-oxidant and a good source of high-quality protein.

The plan is to launch ten products with 40-50 variants over the next twelve months. The launch will take place in Kolkata, Pune and Gurgaon this month, with a city-wise expansion plan covering 30-40 cities in a year.

Too Yumm!! will focus on providing consumers with tasty packaged snacks. The natural goodness of ingredients and production technology like the use of better oil, being airpopped instead of fried, make the products healthier than existing snacking options

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