Zeno Health - Senior Analyst - Search Engine Optimization

About Zeno Health





Zeno Health (formerly Generico) is dedicated to changing the way India buys medicines. We are building India's largest chain of generic medicine retail stores with the aim of providing affordable healthcare to millions. We believe that generic medicines are the key to changing the way the medical landscape in India works by providing more choice to consumers at costs that are up to 80% lower than those of branded medicines. Founded by IIT Bombay alumni, Zeno Health is already funded by a leading VC firm and has grown to 90 stores with a target to reach 160 stores - Mumbai, Pune, Surat - by March 2022.

At Zeno Health, we provide you.

- Make a big impact our consumer life

- Opportunity to join a fast-growing dynamic, fast-paced start-up environment.

- We are a young, motivated, experienced team of top performers.

- Work with domain specialists, IITians & IIMs

- We- re always learning and pushing boundaries, for us that's the first step to a fulfilling career.

- Collaborative work environment

- Open cubicle environment

- Potential to move to a Lead role as the team expands.

- The open environment to work on most complex problems in start-ups.

- For some leisure time we play Foosball & Carrom

- And if you are a bookworm, we got your back as we have a small library for you.

Job Description :

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.

- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.

- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.

- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).

- Implement link building campaigns in coordination with client SEO goals.

- Implement Schema & Structured Data.

- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.

- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.

- Research and administer social media tools in support of clients social media strategy.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

- Monitor and evaluate search results and search performance across the major search channels.

Desired Candidate Profile :

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).

Knowledge of ranking factors and search engine algorithms.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).

- Experience Structured Data & Schema.org.

Other Details :

Mode : Work from home until covid

Working days: 2nd &4th Saturday off