Zeno Health - Business Analyst - Data Analytics

Introduction :

Our declaration is that "Zeno is a revolution, democratizing healthcare!". Our declaration is a source of power for us.

Founded by 2 friends from IIT Bombay in 2017, it started with a simple insight that medicines in India are ridiculously expensive while they don't need to be.

It is purely a lack of information, education & trust, beautifully knit by the big Pharma in their interest, that does not allow consumers to access medicines at true prices.

This is where Zeno comes in. We enable consumers to uncover the truth of their prescription and access high quality alternatives at 1/3rd the spend.

As an organization, we exist to democratize healthcare first in India and then globally.

By 2027, our vision is that we are India's consumer healthcare market leaders driving sustainable health outcomes globally.

Scale of operations:

We have expanded through an offline (60% business) + online (40% business) channel so far, having served 1.8 mn consumers across mainly 2 cities. We are currently the country's largest private generic company selling generic medicine directly to consumers via its network of 150+ of COCO, and 20+ FOFO stores in Maharashtra and Gujarat saving them over Rs. 300 Cr in the last 5 years of journey. This is just the tip of the iceberg and there are a billion people in India and billions globally, who are struggling to serve the same need.

Zeno serves approximately 300K consumers every month,. 80% of the demand which has a better priced alternative available is successfully converted. 25% of GMV is contributed by its own label (GoodAid) which is expanding month on month.

ZenoHealth has changed the way medicines are sold and consumed in Mumbai by bringing consumers in the core focus, educating them about generics and helping them make informed decisions on medicine purchase. With more than 4% of Mumbai's market share in medicine (branded as well as trade generics)

Growth Outlook:

In the process of democratization of healthcare, our first pursuit is to democratize how medicines reach consumers in the most affordable way. Medicine market of India, stands at Rs. 2 lakh Cr, with a billion + consumers. With ever growing medicine prices, and healthcare cost becoming a bigger pie on an individual level, affordable medicine and healthcare solutions will be in ample demand.

By 2027, ZenoHealth is going to be the most trusted partner for the consumers in India to serve all 3 medicine buying situations of planned purchase, prescription commencement and ad hoc needs with a mission 1Cr+ monthly active users. With 5 years of learning behind our back, a technology first approach and a set of very powerful consumer insights, we are on our course to build a way more scalable version of Zeno value prop within the next 1 years.

Founding Team and Investors:

Founding Team

Girish Agrawal : Ex P&G, IIT Bombay

Siddharth Gadia: IIT Bombay

Investors

Light box, whiteboard

Why you should work with us:

You will get to be a krantikari( revolutionary), democratizing health care

You will get to work with team of Krantikaris, highly qualified and dynamic team members passionate to change the healthcare in India

We consider, each employee as ZenoLeader, and stand for happiness and success of each individual

Regular team meetups and development conversations

Hybrid Working

Job Deliverables - Data Analyst

- Draw insights and create a strategy by diving deeper into the data, understanding - consumer behavior and demand, and guiding businesses to create merchandising and communication plans around the treatment of user cohorts to acquire/retain/reactivate.

- Translating data into actionable insights that can guide the CXOs to develop strategy, plan marketing efforts, product development, customer experience improvements, etc

- Collaborate with cross-functional teams, help in building data visualizations, guide on key business decisions based on data-driven insights and ensure/track AOP achievement and forward-looking achievement

- Developing and implementing feedback mechanisms to measure performance metrics to state the effectiveness of business initiatives and ensure alignment with organizational goals

- Analyze large sets of data to identify growth initiatives across the user engagement funnels and channels

- Perform experiments & A/B tests for data-driven decision-making

- Have expertise in understanding the user funnel and track performance metrics

- Should be able to understand business AOPs and build top-down approach to help achieve the same

- Build attribution models to understand what channels (or combinations) are most effective in driving user engagement

Skills Required:

- SQL

- Python (Basic) or R

- Tableau and similar tools

- Google Analytics

- Good aptitude and analytical skills

- Experience in solving advanced analytical problems and leading projects

OKR's:

Objective 1: Enhance Data-Driven Decision-Making

KR1: Increase the adoption of data-driven decision-making across the organization.

KR2: Improve data quality and accuracy, resulting in a reduction in data-related errors and discrepancies.

Objective 2: Drive Business Growth and Innovation

KR1: Helping teams achieve incremental business growth through data-informed strategies and recommendations.

KR2: Identify and prioritize new avenues of improvement opportunities through data analysis.

Objective 3: Drive User Growth and Retention

KR1: Working on a data-driven strategy to increase user retention and acquisition

KR2: Identifying issues and challenges through data and solving with the team

Objective 4: Creating Funnels for New Channels

Website - https://web.zeno.health/corporate/home