Zeno Healt - Senior Manager - Growth Marketing

Job Deliverables - Growth Marketer

Innovative Strategy Development:

- Spearheaded the creation and execution of innovative strategies to drive growth.

- Collaborate with cross-functional teams to identify and capitalize on market opportunities.

Market Research and Analysis:

- Conduct thorough market research to stay abreast of industry trends and competitive landscape.

- Analyze data to identify key insights and opportunities for innovation.

Customer Acquisition and Retention:

- Develop and implement strategies for customer acquisition, activation, retention, and referral.

- Utilize data-driven insights to enhance customer experience and loyalty.

Collaboration with Brand and Product Teams:

- Work closely with brand and product teams to align marketing initiatives with overall brand and product strategies.

- Collaborate on the development of innovative product launch campaigns.

Performance Metrics and Reporting:

- Establish key performance indicators (KPIs) for marketing initiatives.

- Regularly analyze and report on the performance of marketing campaigns.

Cross-Functional Collaboration:

- Collaborate with cross-functional teams, including sales, product, and customer service, to ensure cohesive and integrated marketing efforts.

Innovation and Adaptability:

- Stay informed about emerging marketing trends and technologies.

- Integrate innovative approaches to marketing to stay ahead in a dynamic market.

Attributes:

- Entrepreneurial spirit.

- Analytical mindset.

- Self-motivated and results-driven.

- Adaptable to change and fast-paced environments.

- Strong communication and collaboration skills.

Skills/Competencies you need to do the job:

- 6+ years of work experience in Growth Marketing.

- Bachelor's degree in a related field. Master's degree is a plus.

- Data-driven Problem Solving

- In-depth understanding of Growth KPIs

- Ability to drive conversion metrics across the entire customer funnel

- Experience with Retail marketing

- Understanding of Customer segmentation

- Leadership and ability to work independently