Human Resources at Zee Entertainment Enterprises Limited
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ZEE - Senior Social Media Manager - ZEE5 (7-15 yrs)
- Work with Strategy Management team to refine social media strategy and best practices for SVOD/AVOD Shows & Movies for Global markets - US/ UK/ MENA/ APAC etc.
- Develop large & active communities that propagate Brand Love for specific shows, engaged to social media & flow through to platform in the form of increased platform usage.
- Measure, Analyze & report ROI of social media efforts project wise, including traffic, audience growth, engagement, reach. Prepare weekly updates and reports to track growth and success rates of campaigns / collections.
- Champion proactive real-time-marketing & topical/occasion led themes being manifested on social platforms through interesting campaigns.
- Manage AVOD/SVOD pages along with language pages and ensure proper messaging is being executed across all platforms, leveraging the strength of each platform.
- Build, Leverage & expand the network of Influencers, bloggers & publishers.
- Assist with copywriting, proofing, and updating as needed for notifications, social media updates, etc.
- Manage agency partners to collaboratively achieve the KPIs set at the start of the year.
- Working closely with production houses, internal teams to align on all original shoots. Planning and execution of all deliverables in time
- Stay up to date and informed on social media trends and adapt accordingly.