Marketing Lead - ZEE5 Original South Cluster Candidates knowing Tamil or more South Indian Languages may only apply for this role strictly - Responsible for marketing of brand and content. Own the process from Insight to Development to Selling of the content - Develop a deep understanding of consumers, taste clusters and trends. Partner with data sciences on using data to develop consumer profiles &amp; audience insights based on internal &amp; external data. - Collaborate with the content team on developing / acquiring new content in line with the consumer understanding - Lead marketing of ZEE5 Originals Series/Movies/Acquired Content in Tamil, Telugu, Malayalam and Kannada Speaking markets - Develop the communication strategy and create the marketing strategy for each Original Series/Movie/Acquired Movie keeping in mind targets for acquiring new subscriptions, and engaging &amp; retaining of existing subscribers - Execute the marketing plan by working with internal teams (Creative, CLM, PR, Social, Performance, Platform &amp; BD teams) and external agencies (Creative, Media, Activation and Social) - Plan and execute on the ongoing analysis of the shows, key business drivers, trends and performance indicators. - Lead the management of creative, media and activation agency partners to ensure scalable and integrated marketing campaigns - MBA from a Tier 1 premier institution - 8-12 years of experience in marketing in FMCG, telecom, consumer internet / ecommerce or Media with understanding of Tamil and 1 more language from south markets - Exposure to marketing outcome as quantified business objectives - Experience in using 360-degree marketing across multiple medias - Exposure to multi-crore marketing budget across TV + Radio + Outdoor + Activation - Understanding of marketing in a digital environment - Strong background in consumer insights and campaign planning and execution - Very strong analytical and problem-solving mindset - Experience in leading teams and people management required

Mumbai

 ZEE - Marketing Lead - ZEE5 Original - South Cluster - IIM/ISB/MDI/FMS  

 ZEE - Marketing Lead - ZEE5 Original - South Cluster - IIM/ISB/MDI/FMS   ,Job Description for  ZEE - Marketing Lead - ZEE5 Original - South Cluster - IIM/ISB/MDI/FMS   in Zee Entertainment Enterprises Limited in  Mumbai for (7-12) years of experience. Apply Now!

Job Description for  ZEE - Marketing Lead - ZEE5 Original - South Cluster - IIM/ISB/MDI/FMS   in Zee Entertainment Enterprises Limited in  Mumbai for (7-12) years of experience. Apply Now!