Human Resources at Zee Entertainment Enterprises Limited
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ZEE - Manager/Senior Manager - Performance Marketing (3-8 yrs)
- Layout the strategic roadmap for creator acquisition, engagement and retention.
- Acquire paid creators and communities across various categories/genres with clear goals in each category
- Manage creators, artists, agencies and create scale in differentiated content quality as well as volume of content and tracking their deliverables on a day to day basis.
- Manage hashtag campaigns end to end - WRT briefing the creators and getting the best output of videos within the given timelines.
- Provide deep creative inputs to internal stakeholders and influencers / community managers on exciting new ways to create content that performs in the platform and also has ability to become viral
- Work with creators and artists by helping them develop their audience and grow their watch-time through engagement programs.
- Use analytics and data to take informed decisions and give right inputs to all cross functional teams - Product, Content, Marketing etc.
- Understand all forms of short form videos and competitive landscape, including hashtags, challenges and categories from a wide range of creators and identify new trends aligned to app users
- Devise and execute creator programs, contests, IPs, etc. to acquire newer creators and influencers organically