Brand planning and Building : - Conceptualising the brand strategy for the brand/shows and implementing the same in conjunction with the Brand lead - Implement 360-degree activities in order to showcase every property on air to the consumer, advertiser and trade - Support the group head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth &amp; sustenance phase - Steering key strategic interventions in regions aimed at driving business objectives Consumer Research : - Having an analytical mindset for analyzing data and generating insights for the campaign market - Understanding the social and digital ecosystem for consumer researches and campaign management Execution : - Managing conversations with the media and PR agency and briefing them on the campaign and communication plan - Vendor selection - Preparing a brief for the programming and presentation team - Provide constant support to the Sales team by trade marketing support and product integrations Budget allocation &amp; cost effectiveness : - Ensure cost savings and increasing perception by maximizing alliances and partnerships - Strike alliances and barter deals to ensure maximum touch points with the consumer - Allocating the budget with accordance to the Brand Lead - Analyzing the value add of the campaign

Mumbai

ZEE - Manager/Senior Manager - Brand Management - ZEE5 

ZEE - Manager/Senior Manager - Brand Management - ZEE5  ,Job Description for ZEE - Manager/Senior Manager - Brand Management - ZEE5  in Zee Entertainment Enterprises Limited in  Mumbai for (3-5) years of experience. Apply Now!

Job Description for ZEE - Manager/Senior Manager - Brand Management - ZEE5  in Zee Entertainment Enterprises Limited in  Mumbai for (3-5) years of experience. Apply Now!