- 3 to 6 years of prior experience in the performance marketing domain, knowledge of media & entertainment industry preferable. - Drive the strategy, execution, and analysis of marketing campaigns to drive growth in subscriber base and customer engagement across various marketing channels - Lead the development of integrated marketing plans in conjunction with the product, content and other cross-functional partners maximizing marketing's impact on achieving business goals and marketing KPIs - Define and articulate target audiences, unique selling propositions, cultural/competitive context, and communications strategies - Liaison with CBO and other key stakeholders to understand the goals and growth strategy for Zee5 in each of the key international markets - Analyze marketing and subscriber performance relative to forecasts to provide recommendations for optimization - Drive strategy and execution of lifecycle marketing to onboard, retain, build loyalty to increase the lifetime value of customers and improve their customer journey - Drive initiatives to achieve subscription targets both on Zee5 platform using digital/performance marketing activities and on business alliances using customer acquisition activities - Determine marketing technology tool needs and data collection to continually improve the direct to consumer experience and shape products that build brand equity, grow and retain subscriber base - Drive marketing campaigns leading to increase in new users on the platform alongside engagement and retention of existing users - Drive initiatives to improve month on month media efficiency by lowering the cost of user acquisition for AVOD and SVOD campaigns and improving on platform engagement matrix - People and Capability Development - Ensure team members maintain strong relationships with key internal and external stakeholders - Encourage team to develop a solutions driven approach in partnering with external stakeholders to drive brand equity of the company Key Shared Accountabilities : - Partners with key internal and external stakeholders to achieve business growth targets, enhanced viewership and increased subscriber base

Mumbai

ZEE - Manager - Performance Marketing - ZEE5 Global 

ZEE - Manager - Performance Marketing - ZEE5 Global  ,Job Description for ZEE - Manager - Performance Marketing - ZEE5 Global  in Zee Entertainment Enterprises Limited in  Mumbai for (3-6) years of experience. Apply Now!

Job Description for ZEE - Manager - Performance Marketing - ZEE5 Global  in Zee Entertainment Enterprises Limited in  Mumbai for (3-6) years of experience. Apply Now!