Job Description : - Provide insights to Programming, marketing teams by analyzing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions - Tracking viewership pattern on regular basis and identifying any changes that are driving viewership growth - Support cross functional teams in evaluating feasibility of potential program formats including assessing market size, potential and growth of the genre in terms of consumer preferences and share insights with the teams - Promo planning and post launch promo efficiency evaluation - Consumer Connect Programs - Define the vision and goal of the channel and aligning all key stakeholders on the same - Driving projections for the current and next year - Building content and cluster strategy plans along with channel teams and driving the implementation. - Update the key stakeholders on the cluster health and content viewership - Oversee FPC created by the market research team in conjunction with the programming and marketing team - Liasioning with marketing, OAP & content, finance to drive channel operations - Supervise analysis of BARC reports and prepare detailed Media evaluation report formulating programming strategies - Keeping track of TVR ratings for various genres and competitor channel programs - Obtain show, slot wise analysis on GRPs and reach of the respective show/campaign and provide inputs to user departments on various parameters analysed - Keep up-to-date with industry changes, case studies and regulatory impacts through internal and external networks - Tracking the cost and ROI for OAP, content and marketing with the business head - Driving and spearheading discussions with Sales for revenue enhancement

Chandigarh

ZEE - Lead - Insights & Strategy - ZEE Punjabi 

ZEE - Lead - Insights & Strategy - ZEE Punjabi  ,Job Description for ZEE - Lead - Insights & Strategy - ZEE Punjabi  in Zee Entertainment Enterprises Limited in  Chandigarh for (8-15) years of experience. Apply Now!

Job Description for ZEE - Lead - Insights & Strategy - ZEE Punjabi  in Zee Entertainment Enterprises Limited in  Chandigarh for (8-15) years of experience. Apply Now!