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16/02 Ruchita Shah
Human Resources at Zee Entertainment Enterprises Limited

Views:4961 Applications:1058 Rec. Actions:Recruiter Actions:206

ZEE - Lead - Brand Management - GEC (8-14 yrs)

Mumbai Job Code: 1376138

- Brand Planning - Ideating and strategizing 360-degree marketing campaigns for launch and sustenance campaigns

- Create Viral and Organic reach for the content via innovative social and PR campaigns for digital & social mediums

- Finalization of the launches and brand sustenance activities in coordination with the business heads

- Work closely with the programming and consumer research & insights teams for developing the annual brand calendar

- Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases

- Understanding the social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand.

- Liasioning & Conceptualization - To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception

- Cost effective and ROI driven media planning & buying activities

- Ensure support to the sales team

- Constant innovation in terms of media and marketing strategies to keep ahead of competition

- Execution - Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns

- Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities

- Budget allocation & cost effectiveness - Responsible to finalize the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities

- Conducting value analysis the value add of campaigns

- Internal stakeholders - Channel research, OAP & programming, Sales, Network marketing, Distribution marketing, Finance

- External stakeholders - PR, Creative agency, Planning & buying agency

Women-friendly workplace:

Maternity and Paternity Benefits

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