VP - Marketing Analytics - BFSI

Responsible for initiating, defining, delivering and synthesizing analysis to optimize the risk adjusted profitability of the business

- Measure and find better ways to measure performance of existing and future activities

- Influence deployment of marketing activities to ensure ability to test and learn, and enable measurement of performance against objectives

- Share analytical insight with the commercial teams

- Proactively drive strategy by challenging senior stakeholders where appropriate

- Work effectively with peers and management team to achieve shared business objectives

- Present and communicate results to influence senior level stakeholders

- Provide inspirational leadership demonstrating commitment to the strategic goals as well as focusing on execution and delivery

- Develop a high performing team through support / challenge / direction of direct reports

- Lead the vision / goals / objectives of the team

- Ensure professional development of direct reports through coaching and feedback

- Contribute to the wider colleague agenda of the team

- Risk and Control Objective - Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Operational Risk Framework and internal Policies and Standards

Requirements for the position of Vice President - Marketing Analytics:

- Experience in leading, motivating, managing and developing individuals

- Strong interpersonal skills and ability to work

- Leadership and people management skills

- Excellent oral and written communication skills with ability to translate insight into a coherent story that drives action

- Ability to drive insight from that data, assess the commercial / financial impact and recommend action

- Conceptual thinking find innovative ways to solve analytical problems

- Team working - Commitment and ability to work with cross-functional teams

- Ability to deliver accurate results within tight deadlines

- Effective stakeholder management skills

Preferred :

- Experience analysing programmes through the lens of brand / customer engagement metrics as well as P&L value

- Industry knowledge (ideally experience with major international financial services firm)

- Understanding of statistical methods to enable appropriate interpretation of results