Vice President - App Growth - B2C

- Vice President - App Growth" for a large B2C Startup based out in NCR. Job Description:- The successful candidate will be responsible for driving business expansion, with a specific focus on increasing the current revenue run rate.

- The individual will head the growth for app business, that comprises building the top of the funnel through selling our remote monitoring devices that work with (owning the CAC and acquisition channels for this), and thereafter driving app engagement, retention and the lifetime value (LTV) through cross sell and up-sell on the app.

1. Business Growth: - Develop and implement a comprehensive business growth strategy to achieve a threefold increase in revenue over the next 2 years for our app business.

- Identify and capitalize on new business opportunities and market trends. - Drive initiatives to expand our customer base and increase market penetration.

2. Mobile Application Engagement - New user acquisition via various channels Amazon, FK, e-pharma, digital marketing etc , Manage acquisition spends in relation to channel quality and retention.

- Work with product and analytics to focus on user activation, engagement, and retention to drive LTV.

3. Revenue and Sales Growth - Drive revenue growth through targeted customer segmentation and re-engagement.

- Create growth strategies for app-based revenue streams such as commerce, testing strips, medicines, and diagnostics.

- Focus on owing and driving a healthy LTV/CAC on app. 4. Team Management

- Lead and manage a team of 15 professionals, providing guidance, mentorship, and support.

- Foster a high-performance culture that aligns with the company's goals and values. Key Requirements:- Have a process excellence mindset and proven track record of successfully scaling businesses and achieving revenue targets.

- Prior experience of 8-15 years in E-commerce/ healthcare sector is highly desirable. Have an openness towards innovative & radical thinking, willing to challenge and change - traditional processes to cater to the evolving talent market.