Reliance Retail - State Marketing Manager

Job title: AM / DM - State Marketing

About Reliance Retail

Since its inception in 2006, Reliance Retail has grown to become India's largest retailer delivering superior value to its customers, suppliers and shareholders. Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.

Reliance Retail operates chain of convenience stores, supermarkets, specialty and online stores providing choice, convenience and superior value.

Our Brands

Reliance FreshPik, Reliance Fresh, Reliance SMART, SMART Point, JioMart (Online Grocery store)

About The Role

As a State Marketing resource you will play a pivotal role in implementing the strategic decisions for the stores marketing activities assigned. You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your marketing skills and inspire various internal stakeholders to realize Reliance Retail's longer-term vision/ goals.

Specifically, You Will Be Responsible To

- Works with other Retail functions (Stores, VM) to ensure key stores have special retail marketing support.

- Ensure on time execution of regional VM & BTL Initiatives.

- Coordinates in-store promotions and the related marketing elements.

- Makes recommendations on best practices within store chain

- Visits stores and discuss with the store manager about service concerns, marketing programs.

- Serve as primary marketing liaison between Stores and marketing team.

- Budget implementation and control.

- Leads the development of retail marketing initiatives aligned with marketing communications to promote maximum sell-in and sell-through.

- Works closely with sales management, internal colleagues, and vendors to create and evaluate in-store marketing programs.

- Collaborate with agencies and other vendor partners

- Monitor progress of campaigns using various metrics and submit reports of performance

- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

- Budget, Vendor Management, Media Plan - track BTL / ATL expenses on a monthly basis PO / SE, Coordination for VM - Production / Dispatch / Implementation, BTL/ATL - Creative / Printing / Dispatch / Distribution / Execution

- New Store Opening - Ensure effective New Store Launch and generate excitement through various marketing activities (such as catchment branding, pre-launch R-One sign up etc.) to attract larger footfall into new stores / re-launched stores and sustain the footfalls through activities like in-store implementation of marketing pack.

What You'll Do

- Decide on store marketing strategy and activities calendar

- Decide on campaigns for relevant products

- Decide on strategies to improve customer experience, customer loyalty and customer satisfaction based on analysis of marketing campaigns

What You'll Need

- Bachelor's degree.

- 6/7 Yrs of experience in State Marketing / Regional marketing.

- Proven working experience in regional marketing / BTL marketing

- Demonstrable experience leading and BTL marketing.

- Highly creative with experience in identifying target audiences and BTL campaigns that engage, inform and motivate customers.

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement