Reliance Retail - Senior Manager - Brand Marketing Communication - SMART BAZAAR

Job title: Senior Manager - Brand Marketing Communication - SMART Stores.

Location: Navi Mumbai - Ghansoli.

About Reliance Retail:

Since its inception in 2006, Reliance Retail has grown to become India's largest retailer delivering superior value to its customers, suppliers and shareholders.

Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.

Reliance Retail operates chain of convenience stores, supermarkets, specialty and online stores providing choice, convenience and superior value.

Our Brands:

Reliance FreshPik, Reliance Signature, Reliance Fresh, Reliance SMART, Reliance SMART Point, Reliance SMART Bazaar.

About The Role:

As a Sr.Manager Brand Marketing Communication you will play a pivotal role in implementing the strategic decisions for the ATL marketing activities assigned.

You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your skills and inspire various internal stakeholders to realize Reliance Retail's longer-term vision/ goals.

Specifically, You Will Be Responsible To:

- Lead the Brand strategy for SMART Format as preferred grocery destination in the mind of the consumer.

- Lead and Develop awareness, interest levels, Brand TVC, PR, 360 degree brand communication effort.

- Creating & executing Brand & Marcomm Strategy & campaigns.

- Creating & executing Marcomm strategy for various sales events.

- Managing agencies for delivering the results on time.

- Managing AOR

- Media Planning and Management.

- Managing budgets / Spends for Ad campaigns (Print, TVC etc).

- Driving brand related research, customer studies with CRM and Loyalty team.

- Responsible for mind share and market share of the brand.

What You'll Do:

- Decide on Brand Communication strategy and activities calendar.

- Decide on creation of ATL activities for SMART Stores.

- Decide on strategies to improve brand recall.

What You'll Need:

- Master's degree in Marketing from Premier B-School (Mandatory).

- 6 + Yrs of experience in leading Brand Marketing communication.

- Proven experience in designing and implementing Brand Communication strategy.

- Strong hold in Media communication and managing agencies.

- Creative and innovative thinker.

- Ability to analyse reports and survey results.

- Ability to manager and drive team members for desired results.

- Proficiency in MS Office.