Reliance Retail - Manager - Brand Marketing - Premium Grocery

Job title: Manager - Brand Marketing - Fresh Signature.

Location: Navi Mumbai - Ghansoli.

About Reliance Retail:

Since its inception in 2006, Reliance Retail has grown to become India's largest retailer delivering superior value to its customers, suppliers and shareholders. Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.

Reliance Retail operates chain of convenience stores, supermarkets, specialty and online stores providing choice, convenience and superior value.

Our Brands:

Reliance FreshPik, Reliance Fresh, Reliance SMART, SMART Point, JioMart (Online Grocery store)

About The Role:

As a part of Brand Marketing team you will play a pivotal role in influencing strategic decisions for the company. You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your skills and inspire various internal stakeholders to realize Reliance Retail's longer-term vision/ goals.

Specifically, You Will Be Responsible To:

- Analyse brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications and sales estimates.

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

- Monitor market trends, research consumer markets and competitors' activities.

- Oversee new and ongoing marketing and advertising activities.

- Monitor ATL campaigns and analyse consumer reactions.

- Devise innovative growth strategies.

- Align the company around the brand's direction, choices and tactics.

What You'll Do:

- Creating and executing a strong brand marketing strategy & execution plan

- Co-ordinating with cross functional teams - Category for offers, Marketing Operations for planning and Designers for creatives.

- Managing the end to end development of tactical creatives like leaflets and SMS (jpegs with offers sent as bitly link)

- Assisting the Marketing Operations (SMH & RMM) and Visual Merchandising teams for the tactical campaign creatives - BTL.

- Print ad creatives - end to end management - getting offers, sharing with design team for creative development, proof-reading the creatives, getting approvals for category and operations team before releasing to print - ATL.

- Coordination with the media agency for radio campaigns and OOH - ATL

- Agency management - giving creative briefs and getting the desired output

- Assisting in the shoots - static as well as AV.

- Aligning all the stake holders and facilitating the smooth execution.

- Ensuring that every piece of Marketing Communications across the platforms (ATL/ BTL/ Store/ Digital) is as per the defined brand guidelines

- Data analysis - impact of marketing promotions and campaigns as well as tracking the performance of stores (NOB's/ Net Sales/ ABV/ Basket size/ Category penetration etc.).

What You'll Need:

- MBA degree in marketing top B-School.

- 3/7 Yrs of experience in Brand Marketing Management.

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers.