Pernod Ricard India - Digital Marketing Manager

Globally, Pernod Ricard is the world's co-leader in wines and spirits . Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions. The part purchase of Seagram businesses (2001), acquisitions of Allied Domecq (2005) and Vin & Sprit (2008) have propelled the Group to the leadership position in the industry.

Pernod Ricard employs a workforce of 18,500 employees spread over 80 countries worldwide. This committed team of professionals has helped the company scale new heights and acquire an exceptional record of building brands over the years. The corporate strategy driving this unprecedented growth is based on a central pillar - 'innovation and innovative thinking' & 3 key values: entrepreneurship spirit, mutual trust and ethical sensibility.

Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard International and is the fastest growing multinational beverage alcohol company in India delivering over 30 Million cases of quality products to it's consumers across the country, over the last financial year.

With leading brands in each category, Pernod Ricard holds one of the most comprehensive and premium portfolios in the industry led by Indian whiskies such as Royal Stag, Blenders' Pride and Imperial Blue, while a wide range of Scotch whiskies include Chivas Regal, Seagram's 100 Pipers, Ballantine's, The Glenlivet, Royal Salute and Jameson Irish whiskey.

Some of the eminent brands in white spirits category include ABSOLUT vodka, Havana Club rum, Jacob's Creek wine and Nine Hill wines, Fuel Vodka, Martell cognac, Beefeater gin, Kahla and Malibu liqueurs, Mumm and Perrier-Jout champagne.

Pernod Ricard India is recognized as a leading player in the Industry. It operates through more than 25 bottling plants and has two distilleries at Nasik (Maharashtra) and Behror (Rajasthan), apart from its own winery at Nasik. The Nasik unit is one of its kinds with integrated risk management and zero pollution state of the art facility.

PR India is a socially responsible organization with an established track record of CSR via communication on responsible consumption of alcohol, support of culture, arts and theatre and also through the active participation in relief efforts in times of natural disasters and calamities. For several decades, the Group has been committed to a policy of social responsibility. Today, this policy embraces three priorities: responsible drinking, environmental ethics and development of cultural initiatives.

Job Description:

Job Title- Digital Marketing Manager

JOB SUMMARY

1. Drive their digital objectives by supporting brand/region teams in various social and digital activation.

- Closely work with the central digital marketing team and brand marketing teams to build brands and campaigns on digital

- Hands on with digital media channels and content opportunities including social media, search, video, display, OTT, native, influencers, etc.

- Excellent knowledge of Facebook, Instagram, YouTube, LinkedIn Twitter and WhatsApp for end to end brand campaigns

- Planning, management and reporting of digital media campaigns with in-house team/ external agency

- Own digital hygiene (ie: Facebook cover, profile pic, thumbnails, ads, landing pages, YouTube channel art, microsites, etc)

- Oversee creative agency/ in house agency's creative strategy, briefing and output for digital activations

- Lead the company's social listening and monitoring function to derive business learnings and opportunities

- Analyze campaigns and translate subjective or qualitative data into recommendations and plans for digital campaigns.

- Establish and monitor effective benchmarks (best practices) for measuring the impact of digital campaigns.

- Coordinate with other cross-functional teams to establish processes and best practices for digital marketing and on-ground digital activations

- Identify new avenues to activate brands on digital across paid, owned and earned channels

- Stay abreast of new tools, trends, and best practices in digital marketing

KEY RESPONSIBILITIES:

1. Enhance brand awareness within the digital space for all PRI brands; design, build and maintain PRI's social media presence.

2. Spearhead l digital initiatives to drive marketing objectives.

- Plan and execute all digital marketing initiatives, email, social media and display advertising campaigns.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

3. Prepare and manage digital marketing budget.

- Assist central paid media team to buy advertisements on Social Media platforms (Facebook, YouTube, etc.)

- Use the social media platforms to effectively reach out to and engage with PRI's consumers.

4. Identify trends and insights and optimize spend and performance based on the insights.

INTERACTIONS

INTERNALLY (mention role): Central Digital Marketing, Brand, Zone and Regional Marketing Team

EXTERNALLY (mention role): Local Digital Marketing Agencies, Content aggregators, etc.

KEY PERFORMANCE INDEX: Leverage digital as a channel to drive business objectives.

PROFILE DETAILS :

QUALIFICATION: MBA from good institute.

Essential/Must-have:

Minimum 5-7 years of experience in renowned agency or brand managing, out of which s/he should have spent minimum 3 years on digital & social media initiatives.

Desirable/Good to have:

EXPERIENCE (Please specify in case there are any preferred industries):

Essential/Must-have:

1. Preferably from FMCG Industry with successful stint in managing digital marketing operations at on-ground level.

2. Worked for known brands in digital media/advertising agencies / Client-side experience

Desirable/Good to have: 2-3 years of experience in managing trade marketing operations and Alco-Bev industry experience.

FUNCTIONAL COMPETENCIES:

Essential/Must-have:

1. Established Digital and Social Media/Community Management for trade marketing partners.

2. Experience in Media Buying-Track record of increasing digital reach and engagement through various digital initiatives.

3. Experience delivering significant social media marketing campaigns. Desirable/Good to have: Working knowledge of paid and owned aspects of digital media.