About Pernod Ricard India Globally, Pernod Ricard is the world's co-leader in wines and spirits with net sales of - 8,575 million in 2012/13. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions. The purchase of part of the Seagram businesses (2001), acquisitions of Allied Domecq (2005) and Vin&amp;Sprit (2008) have propelled the Group to the leadership position in the industry. Pernod Ricard employs a workforce of 19000 employees spread over 70 countries worldwide. This committed team of professionals has helped the company scale new heights and acquire an exceptional record of building brands over the years. The corporate strategy driving this unprecedented growth is based on a central pillar - - innovation and innovative thinking- &amp; 3 key values: entrepreneurship spirit, mutual trust and ethical sensibility. Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard International and is the most envied and fastest growing multinational beverage alcohol company in India delivering over 20 Million cases of quality products to it's discerning consumers across the country, over the last financial year. With leading brands in each category, Pernod Ricard holds one of the most comprehensive and premium portfolios in the industry led by Indian whiskies such as Royal Stag, Blenders' Pride and Imperial Blue, while a wide range of Scotch whiskies include Chivas Regal, Seagram's 100 Pipers, Ballantine- s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in white spirits category include ABSOLUT vodka, Havana Club rum, Jacob's Creek wine and Nine Hill wines, Fuel Vodka, Martell cognac, Beefeater gin, Kahl- a and Malibu liqueurs, Mumm and Perrier-Jou- t champagne. Pernod Ricard India is recognized as a leading player in the Industry. It operates through 25 bottling plants and has two distilleries at Nasik (Maharashtra) and Behror (Rajasthan), apart from its own winery at Nasik. The Nasik unit is one of its kinds with integrated risk management and zero pollution state of the art facility. PR India is a socially responsible organization with an established track record of CSR via communication on responsible consumption of alcohol, support of culture, arts and theatre and also through the active participation in relief efforts in times of natural disasters and calamities. For several decades, the Group has been committed to a policy of social responsibility. Today, this policy embraces three priorities: responsible drinking, environmental ethics and development of cultural initiatives. Job Description: Job Title : Brand Manager Function : Marketing Location : Gurgaon OVERALL PURPOSE OF THE JOB- As the Brand manager, the incumbent will be responsible in formulating &amp; implementing a comprehensive brand strategy for the said portfolio to achieve the defined brand objectives KEY RESPONSIBILITIES: Brand Delivery: - Meet and exceed annual business objectives regarding market share, net sales and volumes for the brand portfolio - Maintain high consumer affinity and likeability for the brand(s) which gets reflected in brand equity scores Brand Strategy &amp; Planning: - Develop and Implement local brand &amp; portfolio strategies in line with the Global brand strategy for the brand. - Translate them in terms of defining the objectives, prioritizing the actions, mobilizing the key stake holders to achieve the plan. - Own and deliver the annual marketing plan - Understand and develop consumer behavior and identify insights and trends with respect to the brand. Translate the key findings to formulate strategies and implement the same - Lead the development of breakthrough consumer programs (which will include above the line, below the line and trade facing programs) - Constantly monitor competitor's brand strategy and pricing, share the inputs for maintaining competitive advantage. - Drawing up &amp; ensuring delivery of brand P&amp;L objectives and Channel strategies Brand Communication: - Develop and deliver distinctive communication strategy in line with the Global brand guidelines &amp; positioning. - Deep understanding of traditional and new age media - mapping consumers current and potential trends, media habits, genre affinity leading to effective media planning and buying - Have deep understanding to create Brand AFP - Manage the brand's digital assets specifically and other social handles, work closely with the internal digital team &amp; external agency to create &amp; execute the local digital brand plan - Collaboration and Integration - Lead a cross functional and agency working team (which includes field marketing, sales, consumer insights, business planning and other business departments) fostering and building a strong multi-functional team Brand Activation: - Activate the brand through brand education and advocacy by leading a team of dedicated brand ambassadors - consumer, trade and internal - Develop L3F assets (POS materials, visibility, merchandise) and work with field marketing managers as well as on and off-trade sales teams to ensure effective &amp; timely execution - Build, develop consumer activation programs for mass market - Build positive brand equity with target consumers by associating with appropriate partnerships/sponsorships Market Intelligence &amp; Consumer Insight: - Lead the analysis and reporting of market and competitor trends to identify salient business issues/ opportunities, working closely with divisional sales/ marketing teams as necessary - Understand the consumer and shopper behavior to identify trends in the brand. - Assist with the development of strategic brand review by analyzing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies - Monitor monthly volume and industry performance - Be up-to-date on the legislative changes in the state impacting RTM and other business dimensions Training and People Development: - Create a positive working relationship and also build a high-performance culture within the team and have capacity to influence trade/Zonal marketing - Leverage the capabilities of the larger team (immediate brand team, cross functional teams and agencies) - Develop and coach direct report, as well as junior staff across the brand KEY INTERFACE INTERNAL - Marketing - Regional/Zonal marketing team and national trade marketing - Sales - Domestic EXTERNAL - Marketing agencies - Advertising, Media, Public Relations and Event Management - Market Research Agency - Merchandising Company - Suppliers and Vendors JOB REQUIREMENTS QUALIFICATIONS: - Post Graduate in Marketing Management from a Premier B School EXPERIENCE: - 6-8 Years of solid experience in Brand Management/ brand development with minimum 2-3 years of experience as Brand manager in leading CPG companies - FMCG, durables etc. Should have exposure in P&amp;L responsibility, Consumer insights, communication strategy - design, execution, TVC etc, Media planning exposure, Digital Marketing, Packaging etc. - Should have experience in managing brand activity in media &amp; digital space - 2 Years of sales experience would be a great plus - Strong in Ideation, strategic thinking and ability to execute tasks independently - Preferred Industries - Liquor, other mass market brands with youth marketing focus - From a premier institute BEHAVIORAL COMPETENCIES - Very strong communication and Interpersonal Skills, as well as outstanding aptitude for time management - Strong focus on prioritization - identifies critical activities to reach his/her goal and eliminates roadblocks - Action and result oriented - steadfastly pushes self and others for results, proficiency in problem solving and ability to multitask - Accountability and self direction

Gurgaon/Gurugram

Pernod Ricard India - Brand Manager - Marketing 

Pernod Ricard India - Brand Manager - Marketing  ,Job Description for Pernod Ricard India - Brand Manager - Marketing  in Pernod Ricard India in  Gurgaon/Gurugram for (6-9) years of experience. Apply Now!

Job Description for Pernod Ricard India - Brand Manager - Marketing  in Pernod Ricard India in  Gurgaon/Gurugram for (6-9) years of experience. Apply Now!