Responsibilities
- Analyze sales funnels and customer intent.
- Measure ROI of online and offline advertising campaigns.
- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
- Track email campaign metrics (delivery, open, click-through rates).
- Monitor budget distribution and performance of paid ad campaigns.
- Conduct competitive research and analyze benchmarking data.
- Recommend website and campaign optimizations.
- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc).
- Work closely with sales and marketing teams to identify opportunities for new client acquisition.
Requirements :
- Work experience as a Marketing Analyst or similar role
- Expertise in Google Analytics
- In-depth understanding of SEM campaign strategies and SEO practices
- Experience with PPC campaigns
- Good knowledge of MS Excel
- Analytical abilities
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