Inbound Marketing Manager - SaaS

We are currently hiring for "Inbound Marketing Manager" for a leading SAAS startup based out in Chennai.

Roles and responsibilities:

- Develop and implement inbound marketing strategies and campaigns. Create and manage content, including blog posts, social media posts, and email marketing. Analyze and report on the effectiveness of marketing efforts, and make adjustments as needed. Work with the sales team to align marketing and sales efforts.

- Collaborate with other departments, such as design and product, to create cohesive marketing campaigns

- Monitor industry trends and stay up-to-date on new marketing technologies and techniques.. Develop and maintain relationships with influencers and partners.. Conduct keyword research and optimize content for search engines.

- Analyze website traffic and user behavior to identify areas for improvement.. Measure and report on the success of marketing campaigns, using metrics such as website traffic, leads, and conversions..

Required Skills/Experience : 3-9 years of experience in inbound marketing or a related field. Proficiency in marketing automation and CRM software. Strong writing and editing skills, with experience creating content for various channels. Familiarity with SEO and keyword research.

- Knowledge of website analytics tools and experience analyzing data, Excellent communication and collaboration skills.