Head - P&L - D2C Business - FMCG

Key Responsibilities

P&L

1. Create & deliver ambitious growth plans for our D2C platforms. Overall, in charge of D2C business delivery

2. Driving performance on all performance-marketing channels such as Facebook and Google, as well as organic, direct and affiliate sources of revenue and traffic

3. Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives, leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS Customer Experience

4. Deliver customer delight through on-site and off-site interventions

5. Own site optimization and A/B testing to deliver conversion growth

6. Drive product content and user-generated content optimization Performance Marketing, Retention, Organic Growth

7. Ownership of customer retention marketing activities and merchandising strategy for scaling up revenue

8. Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty

9. Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications

Stakeholder Management:

10. Work closely with the brand teams, supply chain teams and other stakeholders in the value chain on all aspects related to growth, sales, content and creatives

People Management:

11. Create a supportive and collaborative environment in which team members are coached, trained and provided with opportunities through development

12. Hire & build a highly passionate and self-driven team internally to sustainably and profitably grow the D2C business for the brands