Head - Marketing - FMCD/Retail

Head of Marketing

Roles and Responsibilities:

- Responsible for designing Marketing Strategies for Multiple Brands and Multiple Channels

- Design and execute marketing campaigns to change the brand identity and establish the brand as an aspirational Interior Solution Brand

- Responsible for marketing budget and expenditures at Group Level

- Formulate, direct & coordinate marketing activities along with advertising agencies

- Handle appropriate media selection for advertising new product launch campaigns

- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment

- Focus on multiple channels - GT/Retail/B2B/Ecommerce for marketing including new media/ social media etc

- Drive the e-commerce business for the mentioned brands through digital/social media initiatives

- Manage the store marketing activities

- Manage the brand communication and product strategy efficiently

- Drive the overall Offline and Online media initiatives across Television, Print, Radio, Outdoor and Digital

- Organize promotional events within budgetary allocations

- Prepare Competition Analysis, Sub-Brand Wise Marketing Spend Analysis, Scope of launch of new products & designing pricing strategy

Qualification and Experience:

- MBA in Sales & Marketing

- Minimum 15+ years of experience in Marketing in FMCD/retail industry preferably

- Excellent Business Acumen

- Drive for results