Head - Digital Marketing - Auto OEM

Job Description :

- Responsibility for company website & all digital initiatives

- Lead digital marketing initiatives for India & International Business

- Drive digital marketing annual strategy and plans with respect to both global directions and local requirements

- Sensitize business teams towards importance of 360 degree digital media approach

- Custodian for all ATL & BTL budgets

- Direct accountability for traditional media spends covering digital, TV, print, outdoor.

- Corporate. Media interactions - routine & proactive, Specialized media, opinion makers, auto journalists.