About Generico : - Generico is on a mission to solve the healthcare problem of India. The first problem at hand is to solve for access to high-quality medicines at the right prices, drive education in consumers for the same, and make it available through the channels they seek. - In the first 3 years of creating impact, we have touched the lives of 900K+ consumers in Mumbai saving them INR 100 Cr+ through our omnichannel service and our commitment to bring high-quality medicines to the consumers. We are a strong team of 800+ extremely driven members who believe, this is just the beginning of a revolution. We have the entire country to serve and for that, we are shifting gears. We are building a futuristic team of passionate individuals who believe in the mission and the scale of impact that it can create in the times to come. Job Responsibilities : Custodian of consumer centricity: - Perspective: Consumer has been the focal point of the inception and evolution of Generico. The company has always tried to solve problems from the consumers- lens and evolve its proposition, systems, and processes unilaterally from that standpoint. - Expectation: To continuously keep evolving consumer engagement points in order to deliver consumer centricity with the highest standards. Build products, services, processes, and culture across the org, functions, and business verticals to be insanely focused on delivering customer delight. To constantly remain externally focused and leverage data in order to understand consumer behavior and needs to be able to innovate at every stage. Lead Consumer Experience Design through retail format innovations. Category creation of Generics: - Perspective: Generico has looked at the pharma space, to begin with, as a large lever to deliver consumer delight which is the highest out of pocket spend and the most frequent touchpoint in the entire healthcare journey. The country being plagued by accessibility issues because of affordability constraints - Expectation: Create, own, and grow Generics as a category in pharma across stakeholder segments - consumers, healthcare professionals, industry, talent. Further Generico as the most trusted holistic healthcare brand for consumers: - Perspective: Through our journey, we have realized that the healthcare journey is broken and needs intervention beyond just pharma. The problems of NCDs, doctor-patient ratio are deeply engraved in the society and needs a more holistic approach in solving the fundamental healthcare concerns - Expectation: Crafting strategies &amp; leading initiatives to deliver the vision of building a holistic healthcare company. Deliver the ongoing business objectives: - Perspective: We believe Generico has a killing proposition for market disruption. - Expectation: Create and implement a marketing roadmap, team, and processes to deliver the ongoing business goals in terms of customer acquisition, engagement &amp; retention. Recruit a winning team and lead them across BTL, DIGITAL, ATL, DESIGN, CONTENT &amp; STRATEGY. Lead External partnerships for New Brand Identity Design and Deployment Desired Work Experience - 8+ years Education - MBA from Tier 1 B Schools or additional 3+ years work exp at Tier 1 Agencies Predominant area of Work - B2C / B2B2C business Key Strengths / Work Exp: - Should have delivered Category Leadership in Competitive Landscape - Past Work Experience in dealing with External Partners including Agencies, Media Buying and Planning, Digital, PR, etc - Stream 1 launch experience would be a + ( new product/ service / brand/ business Line) - Ability to build teams from scratch in a hyper-growth environment (Relevant Startup / Expansion) Experience - including work @ Creative Agencies - Experience in Building /promoting Content-driven Platforms/ brand building would be a +

Mumbai

 Generico - Vice President - Marketing - IIM/MDI/ISB/FMS 

 Generico - Vice President - Marketing - IIM/MDI/ISB/FMS  ,Job Description for  Generico - Vice President - Marketing - IIM/MDI/ISB/FMS  in Zeno Health in  Mumbai for (8-10) years of experience. Apply Now!

Job Description for  Generico - Vice President - Marketing - IIM/MDI/ISB/FMS  in Zeno Health in  Mumbai for (8-10) years of experience. Apply Now!