Senior HR Executive at Generico
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Generico - Associate - Contents (2-3 yrs)
About Generico :
- Generico is India's biggest and fastest growing chain of Generic medicines. Started by IIT Bombay alumni, Generico aims at making healthcare affordable for millions of Indians. It provides the biggest portfolio of generic medicines from the reputed pharma companies, at up to 80% lesser price and has helped 8lac customers save more than 100cr on their medicine bills.
- With a network of 63 stores Generico serves more than 3.5 lac customers a month and is now foraying into deeper healthcare needs of our customers and building products to serve them better. Building omnichannel experience, loyalty management system and community tech based on gamification for better healthcare outcomes are our core focus and growth areas for future. Technology is the backbone and one of the biggest differentiators at Generico.
- Write a content copy that is effective, yet simple.
- Occasionally write long-form digital content that meets project goals, as per need.
- Ensure online content complies with their brand standards.
- Review stats on an ongoing basis to understand how the copy/content is working and improvise accordingly.
- Liaison with other departments as needed to ensure the content strategy is effectively implemented across channels.