Director - Marketing - SaaS Startup - IIM/ISB/MDI/FMS

Director Marketing - SAAS Startup

Job Description:

- Plan, develop & execute the company's B2B marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company's business.

- Focused on acquiring and retaining new customers through the management of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics.

- Lead the team to drive in-bound lead generation for India and International markets.

- Provide short-term & long-term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients

- Perform industry and competitive analysis to inform the sales process and help positioning and messaging

- Perform ongoing tracking and reporting on B2B marketing initiatives

- Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing's contribution to revenue.

- Build the product marketing practice & scale.

- Develop product marketing strategies (pricing, advertising, product launching)

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

Desired Candidate Profile:-

- Expertise in content marketing, digital marketing, storytelling, branding, and product marketing. Experienced Marketing leader with 6 to 12 years in SaaS Product Marketing.

- Must have MBA or other advanced degree from a Tier 1/ Ivy League institute.

- Proven experience as a Product Marketing Manager, Digital marketing manager, or similar role Familiar with product marketing tactics (e.g. integrated marketing campaigns).

- Working knowledge of web marketing and analytics tools (Google AdWords, WebTrends).

- Excellent communication skills. A keen eye for detail Creativity. Analytical mind and strong quantitative skills