Digital Marketing Role -

What you will do in this role :

- Own and drive performance marketing strategies leveraging digital media on the basis of business needs and consumer understanding.

- Continually acquire new users using digital channels like FB, Insta, Google, OEM and Ad Network while lowering CAC or increasing LTV/ROI.

- Work on the entire funnel of acquisition and support the internal teams for optimizing conversion funnel.

- Ideate, launch, manage and optimize new user growth campaigns across all channels including Social, Display, Native, and Mobile.

- Identify opportunities to develop new channels and expand existing channels for customer acquisition

- Optimize campaign performance through testing elements like design, copy, bidding, and targeting.

- Develop a strong understanding of the products, competitors, industry and the marketing and advertising goals of the company.

- End to end and full accountability for advertising goals and metrics including ROI, LTV, CAC and others.

- Develop and deliver weekly, monthly, quarterly reporting dashboards

- Collaborate with brand, creative, product and technology to achieve marketing goals.

What you should have :

- 5 years of experience managing complex and large budget Performance-based paid social and display campaigns

- Experience with managing and optimizing online marketing campaigns with an emphasis on efficient spending to generate high ROI

- Experience with ad platforms (Google AdWords, Facebook, Google DBM, DV360, Appnext) and DSP platforms like Mediamath

- Experience in analytics platforms (Google Analytics, Adobe Analytics and Appsflyer/Clevertap), digital branding, conversion optimization, and MMP/MAP

- Strong analytical and reporting skills with an advanced working knowledge of Microsoft Excel.

- Strong negotiation skills to close media deals & alliances

- Experience with mobile app based integrations with marketing tools, their issue troubleshooting and communication with relevant stakeholders.