Digital Marketing Manager - Healthcare

Digital Marketing Manager - Healthcare

Job Description :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners.

- Responsible for the delivery of the online sales plans, and contribute to the regular re-forecasting process throughout the year

- Create the merchandising strategy for the website to ensure key products are featured prominently, and cross-sell & up-sell opportunities are maximised

- Identify opportunities for product exclusives as part of marketing calendar for the site; work cross-functionally with the Product Development team to bring to market

- Ensure necessary content for all on site campaigns is being developed and delivered within set deadlines

- Produce seasonal product sell-through analysis.

- Should able to generate organic traffic and increase the new traffic to the website.

- Website traffic analysis should be great.

- Acquisition & CRM

- Plan ongoing customer acquisition and retention strategies

- Drive new customer acquisition via channels including; PPC, SEO, Paid Social, Display and Affiliates

- Daily management of the affiliate programme; affiliate partner approval and execution of blogger outreach, gifting and delivery of affiliate-based content and assets

- Actively grow subscriber database and drive data capture initiatives within the business

- Manage all 3rd party agency relationships

Qualifications :

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels.

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns

- Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement