Brand Manager - D2C Startup

Job Description:-

Brand Strategy

- Develop and execute brand marketing strategies and initiatives that align with company objectives and goals

- Define and ensure adherence to brand vision and long-term goals for sustaining the brand

- Define pricing, promotional and new launch strategies for the brand

Revenue

- Manage the brand P&L

- Analyse market insights and data points to strategize for brand growth

- Manage brand budgets across campaigns

- Allocate resources effectively to maximise ROI

Brand Performance

- Monitor brand performance and track KPIs to measure the success of marketing initiatives

- Work cross-functionally with sales, product development, and customer service teams to ensure a consistent brand experience across all touchpoints

- Collaborate with teams to develop marketing materials, including advertising, packaging, and promotional campaigns

Market Research

- Conduct market research and analyze consumer insights to improve brand positioning and messaging.

- Stay up to date with industry trends and competitor activity to identify opportunities for growth and innovation.

Key Requirements:-

- Bachelor's degree in marketing, business, or a related field.

- Minimum of 4-5 years of experience in brand management or marketing.

- Proven track record of developing and executing successful marketing campaigns.

- Strong analytical skills and the ability to use data to drive decisions.

- Excellent communication and collaboration skills.

- Creative thinker with a passion for brand-building.