Brand Head - Internet/eCommerce

Brand Head - Internet/ E commerce

Job Responsibilities :

- The development of the core brand elements like articulation of its positioning, language, value propositions etc.

- All the brand marketing efforts across various avenues as we try to scale and establish the brand & generate organic demand

- Building the social media footprint for this new brand

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

Key Requirements :

- 10+ years of work experience in building & growing consumer brands

- Experience of working with an online commerce or a D2C brand

- Experience of driving the zero-to-one journey of a new brand is a plus

- Experience of working on brand high on imagery & customer experience is a plus

- Expert level knowledge of offline & online branding media

- Familiarity with digital & performance marketing channels

- A good team leader with demonstrated ability of building & leading branding, creative & social media teams

- Experience of collaborating with creative, media and advertising agencies