14/05 Anil Kaura
Manager HR at Big Worth

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Big Worth - Head - Marketing & Communication - Big Laundry (8-10 yrs)

Bangalore/Chennai/Mumbai Job Code: 697432

- Female Candidate having experience in a Marketing Agency background. Willing to work in a start up company and willing to join in 10 days.

- Develop product messaging that differentiates new products from others in the market

- Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process

- Plan and take part in the launch of new products and involve several different departments in such launches. Establish timescales for launching of new products

- Develop and deliver creative marketing and communication strategies, plans and approaches to help market and position Company to attract partners and win funds

- Through interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities and buyer personas

- Speak and present about products to both external and internal audiences

- Develop a web strategy covering Company's websites

- Ensure the brand meets expectations through monitoring marketing trends and partner and funder feedback

- To co-ordinate the development of the Company's website in line with brand guidelines.

- To run effective marketing campaigns which deliver Company's key messages, USPs and brand collateral to the target channels and industry sectors

- Manage the Marketing & Communications budget and ensure programme milestones related to marketing & communications are achieved on time and within budget.

- To develop and periodically update Company's marketing strategy to create and implement a marketing plan

- To develop and manage an integrated digital marketing plan to support the promotion of Company's concept.

- To develop and maintain a highly-tuned funnel marketing strategy

- Develop concept messaging that differentiates new concept from others in the market.

- Perform other duties as and when assigned

Women-friendly workplace:

Maternity and Paternity Benefits

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