Battery Smart - Manager - Marketing & Communications

Battery Smart ( www.batterysmart.in ) is India's largest and fastest-growing battery-swapping network for electric two and three-wheelers. The company is co-founded by serial entrepreneurs and IIT-Kanpur graduates, Pulkit Khurana and Siddharth Sikka, and targeting the $17b battery swapping market by 2025. Started in June 2020, Battery Smart has completed more than 1.5M battery swaps and is on a mission to make the adoption of electric mobility simple, economical, and accessible.

Role:

- To understand and relay the marketing requirements of the field operations team

- Coordination with the design team to get collateral ready for ground installation

- Creating and maintaining budgets for various offline marketing activities

- Assist in creating a master plan of marketing/demand creation activities

- Monitor and oversee the inventory of collateral

- Ensure fast and efficient management of field activities by constantly engaging with and supporting cross-functional teams

- Plan, create and execute strategic communication plans in compliance with the brand

- Collaborate cross-functionally and with leadership to ensure consistency and brand strategy with comms

- Provide inputs about the efficacy of activities conducted on the ground and design of new activities as and when required

Requirement:

- 2-5 years of experience in managing offline marketing operations of a high growth organization

- Excellent record of communications planning and execution

- Ability to coordinate seamlessly with cross-functional teams

- Prior experience in budgeting/planning online/offline marketing activities

- Effectively maintain and source inventory of collateral

- Proven experience in vendor management

- Eye for detail, prior experience in running successful on-field campaigns

- Comfortable handling ambiguous work environment

- Bias for action and inter-team seamless communication